This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.
This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.
By Kenneth R. Gray; William Cooley; Bertha Mutai-Kaimenyi; L. A. Oyugi and Jesse Lutabingwa
Inhaltsangabe
Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography
Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography
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