Kenneth R Gray, William Cooley, Bertha Mutai-Kaimenyi, L A Oyugi, Jesse Lutabingwa

Entrepreneurship in Micro-Enterprises

A Strategic Analysis of Manufacturing Industries in Kenya: Textiles, Woodwork, and Metalwork

• Broschiertes Buch

Produktbeschreibung

This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 186
• Erscheinungstermin: 19. Dezember 1995
• Englisch
• Abmessung: 217mm x 135mm x 10mm
• Gewicht: 222g
• ISBN-13: 9780761801405
• ISBN-10: 0761801405
• Artikelnr.: 38496133

Autorenporträt

By Kenneth R. Gray; William Cooley; Bertha Mutai-Kaimenyi; L. A. Oyugi and Jesse Lutabingwa

Inhaltsangabe

Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction
Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3
Conceptual Framework for Industry Analysis and Methodological Issues
Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork
Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and
Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9
Bibliography