Entrepreneurship in the Arab World - Center, El-Khazindar Business Research And Case
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This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.…mehr

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Produktbeschreibung
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
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Autorenporträt
El-Khazindar Business Research and Case Center (KCC), in the School of Business at the American University in Cairo, provides high quality case-studies and other educational services offering students outstanding participant-centered learning tools. The center focuses on practical publications, knowledge dissemination, and teaching enhancement, aiming to bridge the gap between theory and practice.