The first textbook to provide the fundamental concepts and applications of entrepreneurship and innovation in both developing and developed countries for faculty and students.
The first textbook to provide the fundamental concepts and applications of entrepreneurship and innovation in both developing and developed countries for faculty and students.
Nader H. Asgary is Professor of Management and Economics at Bentley University, USA, and founder and President of the CYRUS Institute of Knowledge. Emerson A. Maccari is Professor and the Dean of Graduate School of Management at UNINOVE University, São Paulo, Brazil.
Inhaltsangabe
Introduction Introductory chapter: entrepreneurial discovery, creationary, and business model development PART I: The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization 2 Cultural context, entrepreneurship, and development 3 Technology, communications, and entrepreneurship PART II: Individual characteristics and training 4 Personality, experience, and training 5 Creativity, innovation, and development PART III: The organization 6 Institutions, governance, and strategy 7 Ethics and corporate social responsibility PART IV: Process 8 Marketing, technology, and entrepreneurship 9 Financing opportunities and challenges 10 Essentials of bookkeeping Index
Introduction Introductory chapter: entrepreneurial discovery, creationary, and business model development PART I: The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization 2 Cultural context, entrepreneurship, and development 3 Technology, communications, and entrepreneurship PART II: Individual characteristics and training 4 Personality, experience, and training 5 Creativity, innovation, and development PART III: The organization 6 Institutions, governance, and strategy 7 Ethics and corporate social responsibility PART IV: Process 8 Marketing, technology, and entrepreneurship 9 Financing opportunities and challenges 10 Essentials of bookkeeping Index
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