Francis J. Greene

Entrepreneurship Theory and Practice

• Broschiertes Buch

Produktbeschreibung

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

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Produktdetails

• Verlag: Macmillan Education / Macmillan Education UK / Red Globe Press
• Artikelnr. des Verlages: 978-1-137-58955-2
• 1st ed. 2020
• Seitenzahl: 392
• Erscheinungstermin: 28. Februar 2020
• Englisch
• Abmessung: 257mm x 196mm x 15mm
• Gewicht: 987g
• ISBN-13: 9781137589552
• ISBN-10: 1137589558
• Artikelnr.: 57670098

Autorenporträt

Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK. He has spent over 20 years teaching practical and theoretical entrepreneurship modules at Durham, Warwick and Birmingham, and has been Visiting Professor at Mannheim University and Erasmus University. He is also consulting editor of the International Small Business Journal and has authored numerous journal articles, book chapters and practitioner reports. He is the co-author of Storey and Greene, Small Business and Entrepreneurship. His business engagement work has seen him work for the OECD, the European Commission, the Federation of Small Business, some of the major banks in the UK, as well as individual and national governments. This work has sought to practically improve understandings of entrepreneurship for individual businesses, and stakeholders such as the banks and national and international policy makers. His research interests are focused on the start-up, growth and failure of entrepreneurial businesses.

Inhaltsangabe

1. Entrepreneurship in Focus.- 2. What Makes an Entrepreneur? Traits and Biases.- 3. Entrepreneurial Characteristics and Contexts.- 4. From Idea to Start-Up Proposition.- 5. Start-Up Planning Pathways.- 6. Start-Up Feasibility Planing I: Using the Business Model Canvas.- 7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition.- 8. Start-Up Financial Information.- 9. Entrepreneurial Finance.- 10. Entrepreneurial Growth.- 11. Entrepreneurship Exit.- 12. Entrepreneurship Policy.- Workbook 1: Start-Up Desirability and Feasibility.- Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.