Entrepreneurship - Velez Baez, Sonia Sujell;Sanchez Sanchez, Arturo;García Lirios, Cruz
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Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.

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Produktbeschreibung
Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.
Autorenporträt
Sonia Sujell Velez Baez, PhD em Psicologia, Professora de Investigação a Tempo Inteiro, Universidade Autónoma de Querétaro, campus de San Juan del Rio. Directora Geral de Avaliação Educacional, Rede Académica Transdisciplinar.