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Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.

Produktbeschreibung
Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.
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Autorenporträt
Sonia Sujell Velez Baez, PhD em Psicologia, Professora de Investigação a Tempo Inteiro, Universidade Autónoma de Querétaro, campus de San Juan del Rio. Directora Geral de Avaliação Educacional, Rede Académica Transdisciplinar.