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Die Deutsche Börse hat das Segment "Entry Standard" ins Leben gerufen, um den Mittelstand an die Börse zu locken. Die Vorteile des neuen Segments liegen in einem relativ unkomplizierten und kostengünstigen Zugang zu Eigenkapital. Dies soll gerade dem Mittelstand neue Finanzierungsquellen erschließen. Größter Nachteil ist der relativ geringe Anlegerschutz. Der Entry Standard richtet sich wegen der niedrigen Transparenzanforderungen vor allem an Börsenprofis.