This book consists of three main self-contained chapters that all deal with estimating the non-market economic values or benefits of proposed biodiversity conservation programs in the Mekong Delta, Vietnam. Chapter 2 makes an effort to estimate the total economic values of proposed biodiversity conservation program in U Minh Thuong National Park using the approach of Contingent Valuation method, while Chapter 3 evaluate biodiversity attributes of proposed biodiversity conservation program in U Minh Thuong National Park using the approach of Choice Modeling. Finally, Chapter 4 applies the method of Choice Experiment to identify consumer preferences for agricultural products considering the value of biodiversity conservation in Tram Chim National Park.