This book uses RBV framework to examine whether improved EP leads to better FP in manufacturing companies in Saudi Arabia. To ensure an appropriate match of measures used to evaluate EP and FP within the RBV framework, the book measures EP and FP in both their strategic and operational dimensions.The results of this study are relevant in light of the many roles that can be played by policy makers which might prove to be beneficial for improving the EP of companies in the Saudi Arabian context.
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