This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
Introduction Chapter 1: Historic Milestones and Trailblazers Chapter 2: Opinion Leadership Chapter 3: Public Relations and Advocacy Chapter 4: Persuasion and Visual Rhetoric Chapter 5: Ethics Chapter 6: Public Scoping and Engagement Chapter 7: Media Relations Chapter 8: Advanced Writing and Visual Tactics Chapter 9: Digital Environmentalism Chapter 10: Corporate Social Responsibility Chapter 11: Community, Accessibility, and Diversity Chapter 12: International Communication Chapter 13: Greening the Field: Communication and Sport Chapter 14: Populism References Index About the Author
Introduction Chapter 1: Historic Milestones and Trailblazers Chapter 2: Opinion Leadership Chapter 3: Public Relations and Advocacy Chapter 4: Persuasion and Visual Rhetoric Chapter 5: Ethics Chapter 6: Public Scoping and Engagement Chapter 7: Media Relations Chapter 8: Advanced Writing and Visual Tactics Chapter 9: Digital Environmentalism Chapter 10: Corporate Social Responsibility Chapter 11: Community, Accessibility, and Diversity Chapter 12: International Communication Chapter 13: Greening the Field: Communication and Sport Chapter 14: Populism References Index About the Author
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