Derek Moscato

Environmental Strategic Communication

Advocacy, Persuasion, and Public Relations

• Broschiertes Buch

Produktbeschreibung

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

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Produktdetails

• Verlag: Rowman & Littlefield
• Seitenzahl: 232
• Erscheinungstermin: 15. Dezember 2023
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 344g
• ISBN-13: 9781538152294
• ISBN-10: 1538152290
• Artikelnr.: 68535636

Autorenporträt

By Derek Moscato

Inhaltsangabe

Introduction
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author