Derek Moscato

Environmental Strategic Communication

Advocacy, Persuasion, and Public Relations

• Gebundenes Buch

Produktbeschreibung

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 232
• Erscheinungstermin: 15. Dezember 2023
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 495g
• ISBN-13: 9781538152287
• ISBN-10: 1538152282
• Artikelnr.: 68537535

Autorenporträt

By Derek Moscato

Inhaltsangabe

Introduction
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author