M. Pell

Envisioning Holograms

Design Breakthrough Experiences for Mixed Reality

• Broschiertes Buch

Produktbeschreibung

Explore the approach, techniques, and mindshift needed to design truly breakthrough experiences for the Microsoft HoloLens and Windows Mixed Reality platform. Learn what's so different about working with holograms, how to think spatially, and where to start designing your own holographic projects. You'll move rapidly from initial concept to persuasive prototype-all without the need for expensive tools or a designer's skill set.

Designing for mixed reality is a completely new experience for everyone involved, and takes some experimentation to get right. You won't nail your first mixed reality project by relying upon your previous mobile or web design expertise as a guide. Mixed reality requires a different kind of design thinking for its unique challenges.

Breakthrough holographic design starts with envisioning-the act of visualizing what could be. By rapidly depicting a desired experience and trying out its real-world interactions, you can quickly turn your initial vision into a tangible example of innovative design. Envisioning Holograms digs into why holographic computing is the future, takes you through the mixed reality design process, and gets you ready to take advantage of its endless opportunities.

Praise for the Book

"Envisioning Holograms is a guidebook for designing our holographic future. You'll find the processes, techniques, and production tools needed to design immersive products that will change how we work, play and communicate."

- Tony Parisi, Global Head of AR/VR for Unity. Industry legend.

"Just as the pioneering work of E.S. Porter helped define a new language for cinematic storytelling at the dawn of motion pictures, Envisioning Holograms provides us with the missing vocabulary and grammar to help define a new design language for this world-changing medium of Mixed Reality."
- Ori Inbar, Founder and Managing Partner for Super Ventures, an AR/VR fund.

"An exceptional introduction to a new way of thinking about software. Envisioning Holograms is approachable to people just starting out, and also provides some excellent bits of insight to veterans that can help influence their creative process."
- Lucas Rizzotto, award-winning creator of Mixed Reality experiences.

"Envisioning Holograms is the perfect book for VR/AR/MR studios that are struggling with application design. It is filled with strategies to acquire ideas, develop and iterate through scenes, and find the best fit. I highly recommend this book to anyone wanting to create solid user experiences using 3D interfaces and spatial computing."
- Rick King, authority on the latest trends in AR, VR, and MR development.

What You'll LearnUnderstand what makes mixed reality a challenging design space
See how envisioning quickly and persuasively brings ideas to life
Get to know your audience, medium, and palette
Explore several innovative rapid envisioning techniques
Identify thekey elements of your own holographic experience
Design an engaging holographic experience from start to finish
Who This Book Is For
While aimed at those designing for Microsoft HoloLens and the Windows Holographic tool kit, the techniques in the book are equally applicable to those designing for other holographic hardware. This book is for the designer who is new to thinking in 3D and wants to quickly learn best practices, and the developer who needs to do design work while building exciting new products for Microsoft HoloLens, and the marketer who has a great story to tell in this exci

Produktdetails

• Verlag: Apress / Springer, Berlin
• Artikelnr. des Verlages: 978-1-4842-2748-0
• 1st ed.
• Seitenzahl: 317
• Erscheinungstermin: 8. November 2017
• Englisch
• Abmessung: 235mm x 155mm x 18mm
• Gewicht: 538g
• ISBN-13: 9781484227480
• ISBN-10: 1484227484
• Artikelnr.: 48413129

Autorenporträt

M. Pell leads Design for The Microsoft Garage, the company's outlet for experimental projects and curiosity-fueled exploration. Bold, insightful, and uncompromising, Pell is recognized as a Design thought leader in the field of Holographic Envisioning and next-gen Data Visualization. As a lifelong Designer/Coder, Pell has consistently been on the leading edge of technology and innovation over his 30-year career. Highlights include creating the first stylized font menu at the dawn of the Macintosh (MenuFonts), working with Pixar to pioneer 3D type generation with RenderMan (TextMan), co-inventing electronic document interchange (Adobe Acrobat), conceptualizing dynamic 3D information (InfoSpaces), developing a rapid design method (Fast Design), and being the inventor on 12 US patents for software. Pell is a dynamic, passionate presenter on a variety of current design topics. His evolution from intrepid entrepreneur, to VC-backed startup veteran, to corporate man for Adobe and Microsoft has given him a truly unique perspective on combining business, experience, and technology.

Inhaltsangabe

Foreword by Tony Parisi.- Introduction.- Part I: A New Frontier.- 1. What's So Special About Holograms?.- 2. Why Is Holographic So Challenging?.- 3. How Can Envisioning Help?.- 4. When Should I Use Envisioning?.- 5. Where Do We Start?.- Part II: Envisioning Holograms.- 6. Shifting Your Mindset.- 7. Choosing a Technique.- 8. Breakthrough Examples.-Part III: The Envisioning Process.- 9. Flow.- 10. Frame.- 11. Prototype.- 12. Test, Refine, Restart.- 13. Invaluable Tools.- Part IV: Holographic Designs.- 14. HoloScenes.- 15. DataScrapers.- 16. HoloArt Gallery.- 17. Design Insights.

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Foreword by Tony Parisi.- Introduction.- Part I: A New Frontier.- 1. What's So Special About Holograms?.- 2. Why Is Holographic So Challenging?.- 3. How Can Envisioning Help?.- 4. When Should I Use Envisioning?.- 5. Where Do We Start?.- Part II: Envisioning Holograms.- 6. Shifting Your Mindset.- 7. Choosing a Technique.- 8. Breakthrough Examples.- Part III: The Envisioning Process.- 9. Flow.- 10. Frame.- 11. Prototype.- 12. Test, Refine, Restart.- 13. Invaluable Tools.- Part IV: Holographic Designs.- 14. HoloScenes.- 15. DataScrapers.- 16. HoloArt Gallery.- 17. Design Insights.