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This book describes a study that demonstrates a new approach to support the investors while investing in stock markets. A number of empirical research works have been conducted in the area of equity share price determinants. There are many factors, which influence the market prices of the stocks of the companies. As the economic environment of each country differs, the influence and approach of factors thereby differs. The market price of the share is the most important and crucial variable in stock market. The main objective of the study is to measure the relationship between stock prices and company specific intrinsic factors, such as, dividend per share, earnings per share, book value, and size in terms of sales, dividend yield, dividend payout, return on net worth and price to earnings ratio.The other objectives covered in the book are: (1) To examine the empirical relationship between equity share prices and explanatory variables, such as book value per share, return on net worth, size in terms of sales, etc.,(2) To analyze the relationship between the equity share price and variables, such as earnings per share, price-earnings ratio, dividend yield, dividend per share, dividend payout during the period of study,(3) To evaluate the impact of select non-financial variables on the market price of the share and earnings per share of the select industrial companies, and(4) To suggest the measures for the efficient decision making of the prospective investors while selecting stocks so as to get better returns on their investments.Annual reports data from BSE and SEBI is used covering a period of 10 years from 2003-04 to 2012-2013 to understand the market trend. For an empirical analysis, both financial and statistical techniques are employed and to get the precision of the results, the SPSS software packages are used. The results are verified by applying t-test & F-test in appropriate cases.