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When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar

Produktbeschreibung
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar
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Autorenporträt
Helga Drummond, PhD (University of Leeds) has been part of the Faculty at Liverpool University Management School since 1990. She is now Professor of Decision Sciences. Professor Drummond is associated with a number of departments and agencies of the UK Ministry of Defence and is currently a non-executive director of the Service Personnel and Veterans Agency and a member of the Defence Scientific Advisory Council, the Finance Committee of the Royal Institution of Chartered Surveyors and the Disciplinary Tribunal of the Joint Council of the Inns of Court. Professor Drummond has lectured on risk and decision making at Cambridge University, Manchester University (UMIST), and the Defence Academy, Shrivenham. She has written eleven books and numerous academic papers and journal articles. She is frequently called upon to comment in the national newspapers press and broadcast media. Julia Hodgson, MA, MPA, PGCE and lecturer at the University of Liverpool Management School. She has published academic papers and journals in the areas of decision making in organisations and consumer experience.