Esports Business Management
Herausgeber: Hedlund, David P.; Jenny, Seth E.; Fried, Gil
Esports Business Management
Herausgeber: Hedlund, David P.; Jenny, Seth E.; Fried, Gil
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Learn about the rapidly growing esports industry in Esports Business Management, Second Edition. Written by esports executives and experts and endorsed by the Esports Research Network, this foundational text covers a wide range of topics essential for a comprehensive education in esports management.
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Learn about the rapidly growing esports industry in Esports Business Management, Second Edition. Written by esports executives and experts and endorsed by the Esports Research Network, this foundational text covers a wide range of topics essential for a comprehensive education in esports management.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Human Kinetics Publishers
- 2. Auflage
- Seitenzahl: 336
- Erscheinungstermin: 29. September 2025
- Englisch
- Abmessung: 279mm x 216mm
- ISBN-13: 9781718231054
- ISBN-10: 1718231059
- Artikelnr.: 72804609
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Human Kinetics Publishers
- 2. Auflage
- Seitenzahl: 336
- Erscheinungstermin: 29. September 2025
- Englisch
- Abmessung: 279mm x 216mm
- ISBN-13: 9781718231054
- ISBN-10: 1718231059
- Artikelnr.: 72804609
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
David P. Hedlund, PhD, is the chairperson of the division of sport management at St. John's University, where he is also a faculty expert and faculty leader on research and topics related to esports. Dr. Hedlund earned his PhD in sport management and a certificate in measurement and statistics from Florida State University. He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education, and analytics. He has published more than 60 journal articles and book chapters on related topics. He has worked with the International Esports Federation, the United States Esports Federation, and the Esports Research Network. In recent years, Dr. Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures, including speaking at the World Cyber Games and the Global Esports Executive Summit. Seth E. Jenny, PhD, is an associate professor teaching esports courses within the department of exercise science at Slippery Rock University (SRU) of Pennsylvania. He serves as a founding board member of the Esports Research Network, associate editor of Journal of Electronic Gaming and Esports, and faculty advisor to the SRU Esports Club. As an active scholar and researcher, Dr. Jenny has provided more than 100 professional presentations and published over 50 peer-reviewed journal articles in the research areas of esports, motion-based video gaming, instructional technology, and distance running. He is the lead author of the Human Kinetics textbook Technology for Physical Educators, Health Educators, and Coaches and senior editor of Routledge Handbook of Esports. Dr. Jenny was a 2024 finalist for National Association of Collegiate Esports’ Scholar of the Year Award and 2025 finalist for Scholastic Esports Awards’ Research Excellence Award. Dr. Jenny has been teaching full time in higher education since 2010 and previously taught within the department of health, exercise, and sports sciences at the University of New Mexico and in the department of physical education, sport, and human performance at Winthrop University. He has also worked as a U.S. Air Force exercise physiologist and K-12 health and physical education teacher. As an athlete, Dr. Jenny captained the SRU cross country team and track and field team, was an Academic All-American steeplechaser, thru-hiked the entire 2,174 mile Appalachian Trail, and holds a marathon personal best of 2:48:30. He cofounded and is president of the nonprofit Grove City Athletics Club in Grove City, Pennsylvania, where he volunteer coaches elementary cross country and track and field. Gil Fried, JD, is a professor at the University of West Florida (UWF) and chair of the administration and law department, which encompasses legal studies, construction management, sport management, and public administration. He started at UWF in 2021. Prior to his appointment at UWF, Fried was a professor in the Pompea College of Business at the University of New Haven for 21 years before retiring with the designation of professor emeritus in 2021. Fried is a specialist in sport law, sport finance, and sport facility management. He received his master’s degree in sport management and his law degree from The Ohio State University. He has taught courses and written numerous books and articles on sport risk management, sport facility management, sport analytics, esports, and sport finance. Fried speaks throughout the United States on issues such as building and financing facilities as well as dealing with risk management concerns.
Foreword
Julia Hiltscher, PhD
Chapter 1. Introduction to Esports
David P. Hedlund, Seth E. Jenny, Gil Fried, and Russell Hamer
What Is Esports?
A Brief History of Video Games and Esports
Esports Platforms
Types of Esports Games
The Esports Ecosystem
Esports Industry Statistics and Market Research
Chapter 2. Levels of Esports
Seth E. Jenny and Benjamin T. Sharpe
Levels of Esports
Pathways to Professional Esports
Amateur Esports (Tier 3)
Semiprofessional Esports (Tier 2)
The Esports Pipeline Problem
Professional Esports (Tier 1)
Chapter 3. Esports Culture and Issues
Seth E. Jenny and Lindsey Darvin
Perspectives of Gaming Based on Culture
Potential Positive Impacts of Gaming
Common Areas of Concern Regarding Gaming and Esports
Chapter 4. Esports Stakeholders
Seth E. Jenny, Josh Jarrett, and Gil Fried
Tier 1 Foundational Stakeholders
Tier 2 Supporting Stakeholders
Chapter 5. Esports Governance
Gil Fried and Clint Kennedy
Defining Governance
Types of Governance
International Esports Federation (IESF)
Global Esports Federation (GEF)
International Olympic Committee and Esports
United States Esports Federation (USEF)
Collegiate Organizations
High School Organizations
Should Esports Be Governed the Way Sport Is Governed?
Chapter 6. Esports Marketing, Consumer Behavior, and Monetization
David P. Hedlund and Marcus Howard
The Five Ps of Esports Marketing
Unique Aspects of Esports Marketing
Marketing Esports to Players, Spectators, and Fans
Spectator Motivations to Watch Esports
Esports Sales and Monetization
Chapter 7. Esports Sponsorship
David P. Hedlund and Anthony D. Pizzo
Understanding Sponsorship
Types of Esports Sponsors
Sponsorship Opportunities
Issues Facing Sponsors
Sponsorship Evaluation
Chapter 8. Esports Venues
Gil Fried
Large-Scale Esports Venues
Small-Scale Esports Venues
Designing Esports Spaces for Universities and Athletes of the Future
Basics of Esports Facility Management
Chapter 9. Esports Events
Gil Fried and David P. Hedlund
Brainstorming and Setting Goals and Objectives
Creating the Framework of the Event
Event Bidding
Event Budgeting
Event Registration
Event Management
Postevent Evaluation
Thanking Patrons and Participants
Chapter 10. Esports Broadcast Management and Communications
Seth E. Jenny, Adam Antor, Brandon C. Harris, and David P. Hedlund
Media Production in Esports
Tools in Esports Communication
Chapter 11. Esports Finance and Economics
Gil Fried
The Business of Esports
Basic Financial Concepts
Budgeting for an Esports Team
How to Read an Annual Report
Chapter 12. Esports Law
Gil Fried and Justin M. Jacobson
What Is Esports Law?
Overview of Important Legal Concepts
Intellectual Property (IP)
Contract Law
Tort Liability
Unionizing Esports Players
Legal Rights of Esports Athletes
Chapter 13. Esports Team and Player Management
David P. Hedlund, Seth E. Jenny, Joanne Donoghue, and Oliver Leis
The Rise of Esports Coaching
Esports Coaching as a Profession
The Role of Owners, Game Coaches, and Life Coaches
Health and Wellness Considerations
Chapter 14. Esports Careers
Tobias M. Scholz, Nicholas Besombes, and David P. Hedlund
Esports Job Descriptions and Résumés
Careers in Esports
Career Opportunities Outside of Esports and the Video Game Industry
The Future of Esports
Julia Hiltscher, PhD
Chapter 1. Introduction to Esports
David P. Hedlund, Seth E. Jenny, Gil Fried, and Russell Hamer
What Is Esports?
A Brief History of Video Games and Esports
Esports Platforms
Types of Esports Games
The Esports Ecosystem
Esports Industry Statistics and Market Research
Chapter 2. Levels of Esports
Seth E. Jenny and Benjamin T. Sharpe
Levels of Esports
Pathways to Professional Esports
Amateur Esports (Tier 3)
Semiprofessional Esports (Tier 2)
The Esports Pipeline Problem
Professional Esports (Tier 1)
Chapter 3. Esports Culture and Issues
Seth E. Jenny and Lindsey Darvin
Perspectives of Gaming Based on Culture
Potential Positive Impacts of Gaming
Common Areas of Concern Regarding Gaming and Esports
Chapter 4. Esports Stakeholders
Seth E. Jenny, Josh Jarrett, and Gil Fried
Tier 1 Foundational Stakeholders
Tier 2 Supporting Stakeholders
Chapter 5. Esports Governance
Gil Fried and Clint Kennedy
Defining Governance
Types of Governance
International Esports Federation (IESF)
Global Esports Federation (GEF)
International Olympic Committee and Esports
United States Esports Federation (USEF)
Collegiate Organizations
High School Organizations
Should Esports Be Governed the Way Sport Is Governed?
Chapter 6. Esports Marketing, Consumer Behavior, and Monetization
David P. Hedlund and Marcus Howard
The Five Ps of Esports Marketing
Unique Aspects of Esports Marketing
Marketing Esports to Players, Spectators, and Fans
Spectator Motivations to Watch Esports
Esports Sales and Monetization
Chapter 7. Esports Sponsorship
David P. Hedlund and Anthony D. Pizzo
Understanding Sponsorship
Types of Esports Sponsors
Sponsorship Opportunities
Issues Facing Sponsors
Sponsorship Evaluation
Chapter 8. Esports Venues
Gil Fried
Large-Scale Esports Venues
Small-Scale Esports Venues
Designing Esports Spaces for Universities and Athletes of the Future
Basics of Esports Facility Management
Chapter 9. Esports Events
Gil Fried and David P. Hedlund
Brainstorming and Setting Goals and Objectives
Creating the Framework of the Event
Event Bidding
Event Budgeting
Event Registration
Event Management
Postevent Evaluation
Thanking Patrons and Participants
Chapter 10. Esports Broadcast Management and Communications
Seth E. Jenny, Adam Antor, Brandon C. Harris, and David P. Hedlund
Media Production in Esports
Tools in Esports Communication
Chapter 11. Esports Finance and Economics
Gil Fried
The Business of Esports
Basic Financial Concepts
Budgeting for an Esports Team
How to Read an Annual Report
Chapter 12. Esports Law
Gil Fried and Justin M. Jacobson
What Is Esports Law?
Overview of Important Legal Concepts
Intellectual Property (IP)
Contract Law
Tort Liability
Unionizing Esports Players
Legal Rights of Esports Athletes
Chapter 13. Esports Team and Player Management
David P. Hedlund, Seth E. Jenny, Joanne Donoghue, and Oliver Leis
The Rise of Esports Coaching
Esports Coaching as a Profession
The Role of Owners, Game Coaches, and Life Coaches
Health and Wellness Considerations
Chapter 14. Esports Careers
Tobias M. Scholz, Nicholas Besombes, and David P. Hedlund
Esports Job Descriptions and Résumés
Careers in Esports
Career Opportunities Outside of Esports and the Video Game Industry
The Future of Esports
Foreword
Julia Hiltscher, PhD
Chapter 1. Introduction to Esports
David P. Hedlund, Seth E. Jenny, Gil Fried, and Russell Hamer
What Is Esports?
A Brief History of Video Games and Esports
Esports Platforms
Types of Esports Games
The Esports Ecosystem
Esports Industry Statistics and Market Research
Chapter 2. Levels of Esports
Seth E. Jenny and Benjamin T. Sharpe
Levels of Esports
Pathways to Professional Esports
Amateur Esports (Tier 3)
Semiprofessional Esports (Tier 2)
The Esports Pipeline Problem
Professional Esports (Tier 1)
Chapter 3. Esports Culture and Issues
Seth E. Jenny and Lindsey Darvin
Perspectives of Gaming Based on Culture
Potential Positive Impacts of Gaming
Common Areas of Concern Regarding Gaming and Esports
Chapter 4. Esports Stakeholders
Seth E. Jenny, Josh Jarrett, and Gil Fried
Tier 1 Foundational Stakeholders
Tier 2 Supporting Stakeholders
Chapter 5. Esports Governance
Gil Fried and Clint Kennedy
Defining Governance
Types of Governance
International Esports Federation (IESF)
Global Esports Federation (GEF)
International Olympic Committee and Esports
United States Esports Federation (USEF)
Collegiate Organizations
High School Organizations
Should Esports Be Governed the Way Sport Is Governed?
Chapter 6. Esports Marketing, Consumer Behavior, and Monetization
David P. Hedlund and Marcus Howard
The Five Ps of Esports Marketing
Unique Aspects of Esports Marketing
Marketing Esports to Players, Spectators, and Fans
Spectator Motivations to Watch Esports
Esports Sales and Monetization
Chapter 7. Esports Sponsorship
David P. Hedlund and Anthony D. Pizzo
Understanding Sponsorship
Types of Esports Sponsors
Sponsorship Opportunities
Issues Facing Sponsors
Sponsorship Evaluation
Chapter 8. Esports Venues
Gil Fried
Large-Scale Esports Venues
Small-Scale Esports Venues
Designing Esports Spaces for Universities and Athletes of the Future
Basics of Esports Facility Management
Chapter 9. Esports Events
Gil Fried and David P. Hedlund
Brainstorming and Setting Goals and Objectives
Creating the Framework of the Event
Event Bidding
Event Budgeting
Event Registration
Event Management
Postevent Evaluation
Thanking Patrons and Participants
Chapter 10. Esports Broadcast Management and Communications
Seth E. Jenny, Adam Antor, Brandon C. Harris, and David P. Hedlund
Media Production in Esports
Tools in Esports Communication
Chapter 11. Esports Finance and Economics
Gil Fried
The Business of Esports
Basic Financial Concepts
Budgeting for an Esports Team
How to Read an Annual Report
Chapter 12. Esports Law
Gil Fried and Justin M. Jacobson
What Is Esports Law?
Overview of Important Legal Concepts
Intellectual Property (IP)
Contract Law
Tort Liability
Unionizing Esports Players
Legal Rights of Esports Athletes
Chapter 13. Esports Team and Player Management
David P. Hedlund, Seth E. Jenny, Joanne Donoghue, and Oliver Leis
The Rise of Esports Coaching
Esports Coaching as a Profession
The Role of Owners, Game Coaches, and Life Coaches
Health and Wellness Considerations
Chapter 14. Esports Careers
Tobias M. Scholz, Nicholas Besombes, and David P. Hedlund
Esports Job Descriptions and Résumés
Careers in Esports
Career Opportunities Outside of Esports and the Video Game Industry
The Future of Esports
Julia Hiltscher, PhD
Chapter 1. Introduction to Esports
David P. Hedlund, Seth E. Jenny, Gil Fried, and Russell Hamer
What Is Esports?
A Brief History of Video Games and Esports
Esports Platforms
Types of Esports Games
The Esports Ecosystem
Esports Industry Statistics and Market Research
Chapter 2. Levels of Esports
Seth E. Jenny and Benjamin T. Sharpe
Levels of Esports
Pathways to Professional Esports
Amateur Esports (Tier 3)
Semiprofessional Esports (Tier 2)
The Esports Pipeline Problem
Professional Esports (Tier 1)
Chapter 3. Esports Culture and Issues
Seth E. Jenny and Lindsey Darvin
Perspectives of Gaming Based on Culture
Potential Positive Impacts of Gaming
Common Areas of Concern Regarding Gaming and Esports
Chapter 4. Esports Stakeholders
Seth E. Jenny, Josh Jarrett, and Gil Fried
Tier 1 Foundational Stakeholders
Tier 2 Supporting Stakeholders
Chapter 5. Esports Governance
Gil Fried and Clint Kennedy
Defining Governance
Types of Governance
International Esports Federation (IESF)
Global Esports Federation (GEF)
International Olympic Committee and Esports
United States Esports Federation (USEF)
Collegiate Organizations
High School Organizations
Should Esports Be Governed the Way Sport Is Governed?
Chapter 6. Esports Marketing, Consumer Behavior, and Monetization
David P. Hedlund and Marcus Howard
The Five Ps of Esports Marketing
Unique Aspects of Esports Marketing
Marketing Esports to Players, Spectators, and Fans
Spectator Motivations to Watch Esports
Esports Sales and Monetization
Chapter 7. Esports Sponsorship
David P. Hedlund and Anthony D. Pizzo
Understanding Sponsorship
Types of Esports Sponsors
Sponsorship Opportunities
Issues Facing Sponsors
Sponsorship Evaluation
Chapter 8. Esports Venues
Gil Fried
Large-Scale Esports Venues
Small-Scale Esports Venues
Designing Esports Spaces for Universities and Athletes of the Future
Basics of Esports Facility Management
Chapter 9. Esports Events
Gil Fried and David P. Hedlund
Brainstorming and Setting Goals and Objectives
Creating the Framework of the Event
Event Bidding
Event Budgeting
Event Registration
Event Management
Postevent Evaluation
Thanking Patrons and Participants
Chapter 10. Esports Broadcast Management and Communications
Seth E. Jenny, Adam Antor, Brandon C. Harris, and David P. Hedlund
Media Production in Esports
Tools in Esports Communication
Chapter 11. Esports Finance and Economics
Gil Fried
The Business of Esports
Basic Financial Concepts
Budgeting for an Esports Team
How to Read an Annual Report
Chapter 12. Esports Law
Gil Fried and Justin M. Jacobson
What Is Esports Law?
Overview of Important Legal Concepts
Intellectual Property (IP)
Contract Law
Tort Liability
Unionizing Esports Players
Legal Rights of Esports Athletes
Chapter 13. Esports Team and Player Management
David P. Hedlund, Seth E. Jenny, Joanne Donoghue, and Oliver Leis
The Rise of Esports Coaching
Esports Coaching as a Profession
The Role of Owners, Game Coaches, and Life Coaches
Health and Wellness Considerations
Chapter 14. Esports Careers
Tobias M. Scholz, Nicholas Besombes, and David P. Hedlund
Esports Job Descriptions and Résumés
Careers in Esports
Career Opportunities Outside of Esports and the Video Game Industry
The Future of Esports