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With more than 250,000,000 active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, and metrics-even application marketing.
Using extensive real-world examples, John Maver and
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Produktbeschreibung
With more than 250,000,000 active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, and metrics-even application marketing.

Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through using every major component of the Facebook platform to build a complete application that has already proven successful in the marketplace. Maver and Popp thoroughly cover Facebook's most important new features, including Profile and Facebook Connect. They also provide extensive information available in no other book-from advanced application tuning guidance to adapting Facebook apps for the hot new Bebo platform.

Whether you're developing your first social networking application or you've been doing it for years, Essential Facebook Development will help you get better results-every step of the way.

Coverage includes

Thorough, up-to-the-minute introductions to Facebook's current architecture, integration points, and development technologies

Successful Facebook applications-and what makes them successful

What every developer must know about Facebook's Terms of Use

Creating effective Facebook application infrastructure, one step at a time

Adding support for profiles, canvas pages, and messaging

Incorporating JavaScript in your Facebook applications with FBJS

Integrating Facebook into external sites with Facebook Connect and Facebook JavaScript Library

Efficiently debugging Facebook applications

Spreading, monitoring, and tuning applications after they're in production

Product Description
"What sets this title apart is the authors' deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results."

-Joseph Annuzzi, Jr., App Architect, PeerDynamic.com

With more than 250 million active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.

Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook's most important new features, including Facebook Connect, and provide extensive information available nowhere else-from measuring application success to monetization. Coverage includes

Thorough introductions to Facebook's current architecture, integration points, and development technologies

Discussion of successful Facebook applications-and what makes them successful

What every developer must know about Facebook's Terms of Service

Creating an effective application infrastructure

Creating canvas pages with FBML and IFrames

Adding support for profiles, application tabs, and messaging

Incorporating JavaScript into Facebook applications with FBJS

Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library

Debugging techniques for Facebook applications

Spreading, monitoring, and tuning applications

Backcover
"What sets this title apart is the authors' deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results."

-Joseph Annuzzi, Jr., App Architect, PeerDynamic.com

With more than 250 million active users, Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.

Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook's most important new features, including Facebook Connect, and provide extensive information available nowhere else-from measuring application success to monetization. Coverage includes

Thorough introductions to Facebook's current architecture, integration points, and development technologies

Discussion of successful Facebook applications-and what makes them successful

What every developer must know about Facebook's Terms of Service

Creating an effective application infrastructure

Creating canvas pages with FBML and IFrames

Adding support for profiles, application tabs, and messaging

Incorporating JavaScript into Facebook applications with FBJS

Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library

Debugging techniques for Facebook applications

Spreading, monitoring, and tuning applications

Preface xvi

Part I: Introduction to Facebook Applications

Chapter 1: Facebook Applications: The Basics 3

Chapter 2: Making Great Applications 21

Chapter 3: Platform Architecture Overview 31

Chapter 4: Platform Developer Tools 49

Chapter 5: Facebook Terms of Service and Application Programs 69

Part II: Developing Applications

Chapter 6: The Basics of Creating Applications 83

Chapter 7: Building the Canvas 107

Chapter 8: Updating the Profile 133

Chapter 9: Feed Stories, Feed Forms, and Templates 155

Chapter 10: Publisher, Notifications, and Requests 193

Chapter 11: FBJS, Mock AJAX, and Flash 243

Part III: Integrating Facebook into an External Website

Chapter 12: Facebook JavaScript Client Library 315

Chapter 13: Facebook Connect 343

Part IV: Post Launch

Chapter 14: Measuring Application Success 369

Chapter 15: Spreading and Monetizing Applications 385

Chapter 16: Improving Application Performance and Workflow 399

Part V: Appendices

Appendix A: Resources 421

Appendix B: Beta Features 423

Index 427