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Praise for Essential Principles for Fundraising Success "Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money." --Michael E. Shapiro, Nancy and Holcombe T. Green Jr. Director, High Museum of Art "Put this book in your back pocket and don't leave home without it. Essential Principles for Fundraising Success is the quintessential guide for the fundraiser--both the novice and the seasoned professional." --Cynthia M. Adams, CEO and president, Grantstation.com, Inc. "This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely." --Jimmie R. Alford, founder and chairman, The Alford Group "Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a thirty-year professional who needs reminding or a new professional who needs all the tools, Essential Principles for Fundraising Success fills the bill." --Kurt Aschermann, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America "A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can't get any easier." --Ted Hart, president and CEO, ePhilanthropy Foundation "A must-read for fundraisers, regardless of their experience. Easy to read, well-written, and to the point, this book will become the manual for professionals and volunteers in development." --Daniel T. Gura, vice president for development and university relations, The University of Tampa