Mary Ellen Guffey, Dana Loewy

Essentials of Business Communication

• Broschiertes Buch

Produktbeschreibung

Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning r sum , interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Produktdetails

• Verlag: Cengage Learning EMEA / South-Western College Pub
• 12. Aufl.
• Seitenzahl: 600
• Erscheinungstermin: 1. April 2022
• Englisch
• Abmessung: 274mm x 217mm x 25mm
• Gewicht: 1179g
• ISBN-13: 9780357714973
• ISBN-10: 0357714970
• Artikelnr.: 62716490

Autorenporträt

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor�s degree, summa cum laude, from Bowling Green State University, a master�s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world�s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Inhaltsangabe

Part 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE.1. Thriving in a Digital, Social, and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE DIGITAL ERA.2. Planning Business Messages.3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: WORKPLACE COMMUNICATION.5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Bad-News Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION.13. The Job Search, R sum s, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words).Glossary (Available within MindTap).Index.