Jonathan Wilson

Essentials of Business Research

A Guide to Doing Your Research Project

• Broschiertes Buch

Produktbeschreibung

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

Produktdetails

• Verlag: SAGE Publications Ltd / Sage Publications
• 2. Aufl.
• Seitenzahl: 376
• Erscheinungstermin: 20. Januar 2014
• Englisch
• Abmessung: 235mm x 191mm x 20mm
• Gewicht: 701g
• ISBN-13: 9781446257333
• ISBN-10: 1446257339
• Artikelnr.: 39159030

Autorenporträt

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Inhaltsangabe

1.An Introduction to Business Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research

Rezensionen

This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance 20131129