This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.
Inhaltsangabe
Part 1: Fundamental Concepts in Consumer Behavior 1. Introduction to Consumer Behavior 2. Consumer Research Methods 3. Why We Buy 4. The Consumer's Journey Part 2: How Consumers Create Meaning 5. Memory and Priming 6. Sensory Perception in a Consumption Context 7. Sociocultural and Interpersonal Influences on Consumer Behavior Part 3: Consumer Welfare 8. Marginalized Consumers 9. Children and Adolescents as Consumers 10. Nonhuman Animals as Special Possessions Part 4: Shifts in Technology and Consumer Values 11. The Rise of Collaborative Consumption and the Sharing Economy
Part 1: Fundamental Concepts in Consumer Behavior 1. Introduction to Consumer Behavior 2. Consumer Research Methods 3. Why We Buy 4. The Consumer's Journey Part 2: How Consumers Create Meaning 5. Memory and Priming 6. Sensory Perception in a Consumption Context 7. Sociocultural and Interpersonal Influences on Consumer Behavior Part 3: Consumer Welfare 8. Marginalized Consumers 9. Children and Adolescents as Consumers 10. Nonhuman Animals as Special Possessions Part 4: Shifts in Technology and Consumer Values 11. The Rise of Collaborative Consumption and the Sharing Economy
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