Svend Hollensen

Broschiertes Buch

Essentials of Global Marketing

Beschreibung

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Autor

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

Produktdetails

• Verlag: Pearson
• 2. Aufl.
• Seitenzahl: 560
• Erscheinungstermin: 19. Juli 2012
• Englisch
• Abmessung: 266mm x 197mm x 30mm
• Gewicht: 1004g
• ISBN-13: 9780273756545
• ISBN-10: 0273756540
• Artikelnr.: 36197465