Alexander I. Poltorak, Paul J. Lerner

Essentials of Intellectual Property

Law, Economics, and Strategy

• Broschiertes Buch

Produktbeschreibung

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.
Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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Produktdetails

• Essentials Series
• Verlag: Wiley & Sons
• 2. Aufl.
• Seitenzahl: 320
• Erscheinungstermin: 8. März 2011
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 390g
• ISBN-13: 9780470888506
• ISBN-10: 0470888504
• Artikelnr.: 32463224

Autorenporträt

ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

Inhaltsangabe

Foreword to the Second Edition vii
Foreword to the First Edition xi
Preface xv
Author's Note xix
Acknowledgments xxi
About the Authors xxiii
Introduction: Setting the Stage xxv
1 The Big Three: Patents, Trademarks, and Copyrights 1
2 The Supporting Players: Other Types of IP-Trade Secrets and Know-How,
Mask Works, and Noncompetition and Nondisclosure Agreements 34
3 Protecting the Fruits of Your Research and Development 47
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive
Intelligence) 54
5 What is It Worth? Putting a Value on Intellectual Property 70
6 Make More Money by Sharing (Licensing) 83
7 Corporate Officers and Directors Beware: You Can Be Liable for
Mismanaging Intellectual Property 92
8 Enforcing Your Rights 104
9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in
Cyberspace 167
10 The Patent Portfolio and Its Effect on Stock Price 180
11 How the Courts Have Changed the Patent Law 185
12 Patent Reform 209
Appendixes
Appendix A: Trademark and Service Mark Application 223
Appendix B: Copyright Application 231
Appendix C: Confidentiality and Nondisclosure Agreement 239
Appendix D: Invention Assignment Form 242
Appendix E: Basic IP Audit Questionnaire 247
Appendix F: Patent Valuation 249
Appendix G: Invention Disclosure Form 270
Appendix H: License Agreements 272
Bibliography 286
Further Reading 287
Index 289