Kiran Gangaiah0, Ramappa K.B., Kadakol A.M.

Essentials of services Marketing

Case, concepts & Theories of Services Marketing

• Broschiertes Buch

Produktbeschreibung

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian economy like the information technology, Hospitality, Tourism based services. This is because, contextually, these sectors have become important to Indian economy in the present period. It is quite likely that this could be applicable to other Asian countries as well, which are in a similar in the state of development.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 264
• Erscheinungstermin: 29. April 2013
• Englisch
• Abmessung: 220mm x 150mm x 16mm
• Gewicht: 411g
• ISBN-13: 9783659385452
• ISBN-10: 365938545X
• Artikelnr.: 38070695

Autorenporträt

Kiran.G M.B.A (Ph.D) is an enthusiastic and committed faculty with a passion to reach to the heights of learning the long live modern marketing dedicating this book to his parents and his brother. He is currently working as an Assistant Professor in Acharya Bangalore B-School. He has published number of articles in national and international level.