John Gamble, Arthur Thompson, Margaret Peteraf
Essentials of Strategic Management: The Quest for Competitive Advantage ISE
John Gamble, Arthur Thompson, Margaret Peteraf
Essentials of Strategic Management: The Quest for Competitive Advantage ISE
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Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business…mehr
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Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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Produktdetails
- Produktdetails
- Verlag: McGraw-Hill Education
- 8 ed
- Seitenzahl: 482
- Erscheinungstermin: 6. März 2023
- Englisch
- Abmessung: 252mm x 202mm x 18mm
- Gewicht: 746g
- ISBN-13: 9781266227110
- ISBN-10: 1266227113
- Artikelnr.: 66455537
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: McGraw-Hill Education
- 8 ed
- Seitenzahl: 482
- Erscheinungstermin: 6. März 2023
- Englisch
- Abmessung: 252mm x 202mm x 18mm
- Gewicht: 746g
- ISBN-13: 9781266227110
- ISBN-10: 1266227113
- Artikelnr.: 66455537
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
John E. Gamble is the Mary & Jeff Bell Endowed Distinguished Professor of Business and former Dean of the College of Business at Texas A&M University-Corpus Christi. His teaching and research have focused on strategic management and entrepreneurship at the undergraduate and graduate levels. He has conducted courses in strategic management in Germany since 2001, which have been sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research has been published in various scholarly journals, and he is the author or coauthor of more than 100 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his PhD, Master of Arts, and Bachelor of Science degrees from the University of Alabama and was a faculty member in the Mitchell College of Business at the University of South Alabama before his appointment to the faculty at Texas A&M University-Corpus Christi.
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business
Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution-Another Path to Competitive
Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue
to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and
Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and
Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability
with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth
and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris
Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve
Ethical Issues at Facebook and Instagram?
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business
Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution-Another Path to Competitive
Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue
to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and
Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and
Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability
with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth
and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris
Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve
Ethical Issues at Facebook and Instagram?
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business
Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution-Another Path to Competitive
Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue
to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and
Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and
Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability
with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth
and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris
Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve
Ethical Issues at Facebook and Instagram?
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and
Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves,
Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business
Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution-Another Path to Competitive
Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue
to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and
Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and
Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability
with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth
and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris
Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve
Ethical Issues at Facebook and Instagram?