Martyn R Pitt, Dimitrios Koufopoulos

Essentials of Strategic Management

• Broschiertes Buch

Produktbeschreibung

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

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Produktdetails

• Verlag: SAGE Publications Ltd
• Artikelnr. des Verlages: B01865P
• Seitenzahl: 472
• Erscheinungstermin: 14. April 2012
• Englisch
• Abmessung: 235mm x 191mm x 25mm
• Gewicht: 874g
• ISBN-13: 9781849201872
• ISBN-10: 1849201870
• Artikelnr.: 33676843

Inhaltsangabe

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management