This paper deals with estimating either the current or the future value of money using a risk, inflation and sensitivity adjusted cash flow. In most often, there exists high variation between the actual and the projected cash flow of a business firm and this had been set as a problem for long periods. The main cause of this variation is that the cash flow we use in valuation has not adjusted with future inflation, risk and sensitivity rates to suit it according to the business firm changeable transaction. Since a business firm which focused on economic profit concentrates on the net cash return on the invested capital, the projection of cash flow depends on a risk, inflation, sensitivity- adjusted performance rate, the rate at which the current economic profit growth from the previous. So that, the projected outgoing cash flow would be set with in the capacity and cash limit of the firm.