ETHICAL CRM - Marbun, Saortua
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"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in…mehr

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Produktbeschreibung
"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.
Autorenporträt
Saortua Marbun, conférencier estimé à Bali, en Indonésie, est diplômé en théologie, en leadership chrétien, en éducation, en gestion et en études culturelles. Il combine ses diverses expériences académiques pour offrir une approche d'enseignement interdisciplinaire, enrichissant les expériences d'apprentissage de ses étudiants, il intègre la foi, le leadership, l'éducation et la culture.