In this volume, a new generation of communication scholars takes a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggests new agendas for future research. Addressing such questions as how to define a journalist in an era when anyone can disseminate information to a global audience, and how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly, this volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.…mehr
In this volume, a new generation of communication scholars takes a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggests new agendas for future research. Addressing such questions as how to define a journalist in an era when anyone can disseminate information to a global audience, and how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly, this volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.
Minette E. Drumwright is Associate Professor in the Department of Advertising and Public Relations, College of Communication, University of Texas at Austin. Her research is in the areas of ethics in advertising and public relations, corporate social responsibility, and communication for non-profit organizations. Her work has been published in a variety of journals and books.
Inhaltsangabe
1 Freedom of the Press and Journalism Ethics in the Internet Age 2 The Plight for Journalistic Ethics Amid Technological Innovation and Exterior Forces 3 Kant on Unsocial Sociability and the Ethics of Social Blogging 4 The Case of Media Violence 5 Ethics and Advergaming 6 Ethics in Crisis Communication 7 Putting Problems Into Context 8 Clarifying, confusing or crooked? 9 Crowdsourcing and Co-Creation 10 Ethics, Advertising, and Racial Segmentation 11 DTC Prescription Drug Advertising 12 Ads Are Watching You 13 Ethical Issues in Marketing Communication in Emerging Markets
1 Freedom of the Press and Journalism Ethics in the Internet Age 2 The Plight for Journalistic Ethics Amid Technological Innovation and Exterior Forces 3 Kant on Unsocial Sociability and the Ethics of Social Blogging 4 The Case of Media Violence 5 Ethics and Advergaming 6 Ethics in Crisis Communication 7 Putting Problems Into Context 8 Clarifying, confusing or crooked? 9 Crowdsourcing and Co-Creation 10 Ethics, Advertising, and Racial Segmentation 11 DTC Prescription Drug Advertising 12 Ads Are Watching You 13 Ethical Issues in Marketing Communication in Emerging Markets
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