In times when competition is becoming increasingly fierce, it is normal for new business models and types of companies to emerge all the time, a fact that increasingly accelerates organisational and economic developments. As part of this context, it should be remembered that entrepreneurship is necessary and staying in the market essential, but always with business ethics as an important guideline. Entrepreneurship and ethics are two essential factors for good and continuous performance in the market, bringing unique attributes to companies and professionals who have them as a daily premise.