Ethics in Marketing and Communications

Towards a Global Perspective
Herausgegeben:McKinley, M.

• Broschiertes Buch

Produktbeschreibung

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-34751-3
• 1st ed. 2012
• Seitenzahl: 130
• Erscheinungstermin: 13. Dezember 2011
• Englisch
• Abmessung: 216mm x 140mm x 8mm
• Gewicht: 192g
• ISBN-13: 9781349347513
• ISBN-10: 1349347515
• Artikelnr.: 44711151

Autorenporträt

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Inhaltsangabe

Marketing Communications and Ethics; K.S.Jahdi Responsible Communications Agencies; A.Badran How Web 2.0 Will Save CSR; F.Mauleon Ethical Dilemmas In Customer Relationship Management; M.McKinley Brand Communication and Ethics; A.Mathieu Is Advertising Targeting Vulnerable Customers in China? L.F.Fayol-Song The Ethical Paradoxes of Tourism; P.Callot Marketing Ethical Banking; E.Paulet & F.Relano

Rezensionen

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal