Patrick E Murphy, Gene R Laczniak, Fiona Harris
Ethics in Marketing
International cases and perspectives
Patrick E Murphy, Gene R Laczniak, Fiona Harris
Ethics in Marketing
International cases and perspectives
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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- 2nd edition
- Seitenzahl: 198
- Erscheinungstermin: 12. Dezember 2016
- Englisch
- Abmessung: 224mm x 212mm x 27mm
- Gewicht: 410g
- ISBN-13: 9781138648098
- ISBN-10: 1138648094
- Artikelnr.: 45655197
- Verlag: Taylor & Francis Ltd (Sales)
- 2nd edition
- Seitenzahl: 198
- Erscheinungstermin: 12. Dezember 2016
- Englisch
- Abmessung: 224mm x 212mm x 27mm
- Gewicht: 410g
- ISBN-13: 9781138648098
- ISBN-10: 1138648094
- Artikelnr.: 45655197
Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing. Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.
Part 1: Background
1. Foundational Perspectives for Ethical and Socially Responsible Marketing
Decisions
2. Advanced Perspectives for Ethical and Socially Responsible Marketing
Decisions
3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical
Analyses
Part 2: Short Cases
4. Just a Friendly Request
Terri L. Rittenburg
5. Going Along to Get Along
Raymond F. Keyes
6. Casas Bahia
Chrissy Golden
7. Discount Drugstore: No Gifts Allowed?
Gene R. Laczniak
8. Reference Prices in Retailing: What is a Fair Comparison?
Fiona Harris
9. Drug Testing in India
Nicholas J.C. Santos
10. Starbucks China: The World's Priciest Cup of Coffee
Peilu Chen
Part 3: Intermediate Cases
11. Superior Services: Should Short Skirts Sell Software?
Lori Lepp Corbett
12. Tough Decisions: Something to Snack On
Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader
13. A Young Pharmacists Dilemma: Questionable Transactions
Barbora Kocanova and Veronika Vosykova
14. PETA
Karin Besenbaeck and Haley Rosenbach
15. Zara & Fast Fashion
Sarah Eide, Elizabeth Sadler and Sarah Tonti
16. The Co-operative Bank of the UK
Fiona Harris and Sarah Tonti
17. Counterfeits in Online Retailing: How They are Sold and What Can Be
Done to Fight Back
Barbara Stöttinger and Julia Gschwendner
18. Montenegro Electronics, Ltd.
Jacob Bagha and Gene R. Laczniak
Part 4: Long Cases
19. The Coca-Cola Company: The Skinny on a Big Fat Problem
Marshel Rapuzzi
20. Auchan (France)
Geert Demuijnck
21. TOMS Shoes: One for One Movement
Robert Meara, Matthew Terilli and Jennifer Sawayda
22. Facebook in the Developed and Developing World
Eva Marie D. Schulte
23. VISA and FIFA: Everywhere You Want to Be?
Brian R. Levey and James Matakovich
1. Foundational Perspectives for Ethical and Socially Responsible Marketing
Decisions
2. Advanced Perspectives for Ethical and Socially Responsible Marketing
Decisions
3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical
Analyses
Part 2: Short Cases
4. Just a Friendly Request
Terri L. Rittenburg
5. Going Along to Get Along
Raymond F. Keyes
6. Casas Bahia
Chrissy Golden
7. Discount Drugstore: No Gifts Allowed?
Gene R. Laczniak
8. Reference Prices in Retailing: What is a Fair Comparison?
Fiona Harris
9. Drug Testing in India
Nicholas J.C. Santos
10. Starbucks China: The World's Priciest Cup of Coffee
Peilu Chen
Part 3: Intermediate Cases
11. Superior Services: Should Short Skirts Sell Software?
Lori Lepp Corbett
12. Tough Decisions: Something to Snack On
Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader
13. A Young Pharmacists Dilemma: Questionable Transactions
Barbora Kocanova and Veronika Vosykova
14. PETA
Karin Besenbaeck and Haley Rosenbach
15. Zara & Fast Fashion
Sarah Eide, Elizabeth Sadler and Sarah Tonti
16. The Co-operative Bank of the UK
Fiona Harris and Sarah Tonti
17. Counterfeits in Online Retailing: How They are Sold and What Can Be
Done to Fight Back
Barbara Stöttinger and Julia Gschwendner
18. Montenegro Electronics, Ltd.
Jacob Bagha and Gene R. Laczniak
Part 4: Long Cases
19. The Coca-Cola Company: The Skinny on a Big Fat Problem
Marshel Rapuzzi
20. Auchan (France)
Geert Demuijnck
21. TOMS Shoes: One for One Movement
Robert Meara, Matthew Terilli and Jennifer Sawayda
22. Facebook in the Developed and Developing World
Eva Marie D. Schulte
23. VISA and FIFA: Everywhere You Want to Be?
Brian R. Levey and James Matakovich
Part 1: Background
1. Foundational Perspectives for Ethical and Socially Responsible Marketing
Decisions
2. Advanced Perspectives for Ethical and Socially Responsible Marketing
Decisions
3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical
Analyses
Part 2: Short Cases
4. Just a Friendly Request
Terri L. Rittenburg
5. Going Along to Get Along
Raymond F. Keyes
6. Casas Bahia
Chrissy Golden
7. Discount Drugstore: No Gifts Allowed?
Gene R. Laczniak
8. Reference Prices in Retailing: What is a Fair Comparison?
Fiona Harris
9. Drug Testing in India
Nicholas J.C. Santos
10. Starbucks China: The World's Priciest Cup of Coffee
Peilu Chen
Part 3: Intermediate Cases
11. Superior Services: Should Short Skirts Sell Software?
Lori Lepp Corbett
12. Tough Decisions: Something to Snack On
Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader
13. A Young Pharmacists Dilemma: Questionable Transactions
Barbora Kocanova and Veronika Vosykova
14. PETA
Karin Besenbaeck and Haley Rosenbach
15. Zara & Fast Fashion
Sarah Eide, Elizabeth Sadler and Sarah Tonti
16. The Co-operative Bank of the UK
Fiona Harris and Sarah Tonti
17. Counterfeits in Online Retailing: How They are Sold and What Can Be
Done to Fight Back
Barbara Stöttinger and Julia Gschwendner
18. Montenegro Electronics, Ltd.
Jacob Bagha and Gene R. Laczniak
Part 4: Long Cases
19. The Coca-Cola Company: The Skinny on a Big Fat Problem
Marshel Rapuzzi
20. Auchan (France)
Geert Demuijnck
21. TOMS Shoes: One for One Movement
Robert Meara, Matthew Terilli and Jennifer Sawayda
22. Facebook in the Developed and Developing World
Eva Marie D. Schulte
23. VISA and FIFA: Everywhere You Want to Be?
Brian R. Levey and James Matakovich
1. Foundational Perspectives for Ethical and Socially Responsible Marketing
Decisions
2. Advanced Perspectives for Ethical and Socially Responsible Marketing
Decisions
3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical
Analyses
Part 2: Short Cases
4. Just a Friendly Request
Terri L. Rittenburg
5. Going Along to Get Along
Raymond F. Keyes
6. Casas Bahia
Chrissy Golden
7. Discount Drugstore: No Gifts Allowed?
Gene R. Laczniak
8. Reference Prices in Retailing: What is a Fair Comparison?
Fiona Harris
9. Drug Testing in India
Nicholas J.C. Santos
10. Starbucks China: The World's Priciest Cup of Coffee
Peilu Chen
Part 3: Intermediate Cases
11. Superior Services: Should Short Skirts Sell Software?
Lori Lepp Corbett
12. Tough Decisions: Something to Snack On
Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader
13. A Young Pharmacists Dilemma: Questionable Transactions
Barbora Kocanova and Veronika Vosykova
14. PETA
Karin Besenbaeck and Haley Rosenbach
15. Zara & Fast Fashion
Sarah Eide, Elizabeth Sadler and Sarah Tonti
16. The Co-operative Bank of the UK
Fiona Harris and Sarah Tonti
17. Counterfeits in Online Retailing: How They are Sold and What Can Be
Done to Fight Back
Barbara Stöttinger and Julia Gschwendner
18. Montenegro Electronics, Ltd.
Jacob Bagha and Gene R. Laczniak
Part 4: Long Cases
19. The Coca-Cola Company: The Skinny on a Big Fat Problem
Marshel Rapuzzi
20. Auchan (France)
Geert Demuijnck
21. TOMS Shoes: One for One Movement
Robert Meara, Matthew Terilli and Jennifer Sawayda
22. Facebook in the Developed and Developing World
Eva Marie D. Schulte
23. VISA and FIFA: Everywhere You Want to Be?
Brian R. Levey and James Matakovich