Ethics in Public Relations - Fitzpatrick, K / Bronstein
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Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.

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Produktbeschreibung
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
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Autorenporträt
Kathy Fitzpatrick is an associate professor of communication at DePaul University in Chicago, where she directs the master's degree program in public relations and advertising. In 2005, Fitzpatrick was named the Wicklander Fellow in Applied and Professional Ethics. She teaches a range of undergraduate and graduate courses in public relations, public relations ethics, communication law and crisis management. Her research focuses on issues involving public relations, ethics and law. Fitzpatrick is the co-author of Public Relations Ethics and Journalism Ethics (with Philip Seib) and the author of articles in Public Relations Review, Journal of Public Relations Research, Journal of Mass Media Ethics, Journal of Advertising, Journalism and Mass Communication Educator, Journal of Communication Management and Corporate Reputation Review. She is a licensed attorney, an accredited member of the Public Relations Society of America (PRSA) and a past president of the PRSA Dallas Chapter. In 2002, Fitzpatrick was elected to head the PRSA Educators Academy. She served for six years on the PRSA Board of Ethics and was a member of the task force that developed the Member Code of Ethics 2000. She is a member of the Arthur W. Page Society and serves on the editorial review boards of Journal of Public Relations Research, Public Relations Review, and Journal of Mass Media Ethics. Carolyn Bronstein (Editor) is an Assistant Professor of Communication at DePaul University in Chicago, where she teaches undergraduate and graduate courses that focus on the cultural impact of public relations and advertising in a global society. Her research examines the role of the mass media in the social construction of women and women's issues, with emphasis on mainstream news and advertising. She received the Nafziger-White research award from the Association for Education in Journalism and Mass Communication (AEJMC) for tracing the relationship among advertising trends in the 1970s, gender consciousness, and the development of the American feminist antipornography movement. Her work appears in a variety of mass media journals, including Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Journalism and Mass Communication Educator.