Pierre Massotte
Ethics in Social Networking and Business 1
Theory, Practice and Current Recommendations
Pierre Massotte
Ethics in Social Networking and Business 1
Theory, Practice and Current Recommendations
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This book, the first of two volumes dedicated to ethics in social networking and business, presents the notions, theories and practical aspects related to ethics, morale and deontology in our society. Through a series of discussions and examples on topics ranging from complexity to evolution theories, the author provides an insight into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision…mehr
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This book, the first of two volumes dedicated to ethics in social networking and business, presents the notions, theories and practical aspects related to ethics, morale and deontology in our society. Through a series of discussions and examples on topics ranging from complexity to evolution theories, the author provides an insight into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision making, and advances at the boundaries of several scientific fields.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Wiley
- Seitenzahl: 336
- Erscheinungstermin: 12. September 2017
- Englisch
- Abmessung: 236mm x 157mm x 23mm
- Gewicht: 676g
- ISBN-13: 9781786301963
- ISBN-10: 1786301962
- Artikelnr.: 48746940
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
- Verlag: Wiley
- Seitenzahl: 336
- Erscheinungstermin: 12. September 2017
- Englisch
- Abmessung: 236mm x 157mm x 23mm
- Gewicht: 676g
- ISBN-13: 9781786301963
- ISBN-10: 1786301962
- Artikelnr.: 48746940
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
Pierre MASSOTTE, Pr. HDr.Ing., has long worked for IBM in Quality then Advanced Technologies (AoT), then as scientific director in EMEA Manufacturing, to improve European Manufacturing plants and Development Laboratories competitivity. Lately, he joined "Ecole des Mines d'Alès" as Deputy Director within the Nîmes EMA Laboratory. His research and development topics are related to complexity, self-organization, and issues on business competitiveness and sustainability in global companies. He is the co-author of several books in production systems management. He is now involved, as senior consultant, in various 'inclusive society' projects.
Foreword xiii
List of Acronyms xvii
Introduction xxi
Chapter 1 The Rotary: Organization and Motivations 1
1.1 The Rotary in a few words 1
1.2 Strategic plan: a vision 2
1.3 Organization of actions and projects in the Rotary 5
1.4 The Rotary leadership 7
1.5 Business ethics management: the four-way test 12
1.6 How to conduct efficient ethical debates? 12
1.6.1 Entertainment and ethics 13
1.6.2 Barcamps, think tanks and showcases for new ideas 13
1.7 Summary of the missions and roles of the Rotary 14
1.8 Importance of business and vocational ethics in the Rotary 15
1.9 Comment about empathy and ethics 16
Chapter 2 Ethics: Some Definitions and Concepts 17
2.1 Ethics 17
2.2 Professional ethics 18
2.3 Moral values 19
2.4 Deontology 19
2.5 Ideology 20
2.6 Ethics: notions of right and wrong, good and evil 21
2.6.1 Introduction 21
2.6.2 What is good? 22
2.6.3 What is evil? 23
2.6.4 Good and evil: complex phenomena 25
2.6.5 Evil: culpability, responsibility and punishment 26
2.6.6 Interactions between the different concepts 28
2.6.7 Historical reminders 29
2.6.8 The quality of justice and truth: modeling approach 32
2.7 Practical ethics: the four-way test and The Rotary 34
2.7.1 Implementation of the four-way test by The Rotary 36
Chapter 3 Why Ethics? Behavior Between Convictions and Responsibilities 37
3.1 Evolution: the role of antagonisms 37
3.2 At the beginning: problems of scientific ethics 38
3.3 Ethics: notions of responsibility and conviction 39
3.3.1 Ethics of responsibility 39
3.3.2 Ethics of conviction 41
3.3.3 Ethics: main consequences 44
3.4 Ethics and the social positioning of the people 45
3.5 Benevolent management 47
3.5.1 Introduction 47
3.5.2 What do employees require? 48
3.5.3 Some definitions 48
3.6 Understanding benevolent management 49
3.6.1 Methodology 49
3.6.2 Conclusions 50
Chapter 4 Perception of Ethics in Life and Society 51
4.1 Introduction 51
4.2 Positioning of ethics in society and politics 51
4.3 Ethics and scientists (in a rational and reductionist world) 53
4.4 Cultural and social considerations related to the Internet 53
4.4.1 Loyalty, trust and devotion toward a profession or one's employer 54
4.4.2 Problems of ambition and ideals in a company 54
4.4.3 Altruism and positive societal attitudes 56
4.4.4 Adaptation of the concept of ethics according to the economic context
57
4.4.5 Business Ethics: a preamble about some requirements 59
4.5 Design of Business Ethics: an overview of different concepts 59
4.5.1 Religion, confessional currents and schools of thought 60
4.5.2 The philosophers 60
4.5.3 Scientists and physicians 61
4.5.4 Administrative sectors: lawyers and social communities 62
4.5.5 Professional ethics framework 62
4.5.6 The concept of ethics in industry 64
4.6 Ethics in banking, finance and insurance 66
4.6.1 Ethical banking and greed 66
4.6.2 Offshore banking 68
4.6.3 Theory of diagonal proportion 69
4.6.4 The Lorenz curve 69
4.6.5 Ethics and welfare 71
Chapter 5 Ethics and Media 75
5.1 Introduction: vocational ethics and intellectual integrity 75
5.2 Behaviors in public communication 76
5.2.1 The media 76
5.2.2 The press 77
5.3 What do we mean by "consistent information"? 77
5.3.1 Current applications in everyday life 78
5.3.2 Ethics and disinformation 80
5.3.3 Implementation of ethics in the media, press and communications 81
5.3.4 Is this situation leading into the sphere of professional ethics? Can
this be avoided? 83
5.3.5 Courses and training on ethics in journalism 84
5.4 The general problem of information asymmetry 86
5.4.1 Introduction 86
5.4.2 Asymmetry in nature: is this a novelty? 86
5.4.3 Information asymmetry in call centers 88
5.4.4 General information on asymmetry: anti-globalization corporations 92
5.4.5 Asymmetry in communication and decision systems 93
5.4.6 Decision-making in an asymmetric world 96
5.4.7 Application of asymmetry in the development of manufacturing
capabilities 98
Chapter 6 Ethics: Childhood and Society 101
6.1 Introduction: a loved but coveted being 101
6.2 Specificities of youth-oriented marketing 102
6.2.1 Some words about marketing strategy 103
6.3 But, is there a problem of ethics and where? 105
6.3.1 Children are vulnerable beings 105
6.3.2 Advertising inculcates specific values to childhood 105
6.3.3 A shared responsibility 106
6.4 What are the solutions to make the influence of the media on children
more ethical? 106
6.4.1 The education of young consumers 106
6.4.2 Laws and some regulation still exists 107
6.5 Conclusion 108
Chapter 7 Ethics and Economic Organizations 111
7.1 Introduction 111
7.2 Macroeconomics: the three pillars 112
7.2.1 Strategy 112
7.2.2 Tactics 113
7.2.3 Operational management 113
7.3 The ethical challenges of a company 114
7.4 Elements of methodology 115
7.4.1 A technical framework 115
7.4.2 A global and periodic statement 116
7.5 How to create an ethical environment 116
7.6 Nanoeconomy: the role of the human being in an ethical environment 117
7.7 The Rotary and the business: similar basic concepts 119
7.8 Any leader in ethics has a strong impact on human beings' behaviors 121
7.9 Generalization: applying ethics to personal life 121
Chapter 8 Business Ethics: Some Principles and Mechanisms 123
8.1 Is business ethics useful for everybody? 123
8.1.1 Utopic concept of professional ethics 123
8.1.2 Is the professional ethics necessary, and how? 125
8.2 Ethics is also a vocational skill 126
8.2.1 Ethics as a free and individual choice 126
8.2.2 The scientific aspect of ethics 127
8.2.3 A limited domain 127
8.3 The positioning of ethics versus common values and usual codes of
conducts 128
8.4 What are the development factors of ethical management? 129
8.5 How to approach professional ethics 130
8.5.1 Some words about ambivalences 132
8.5.2 Ethics: an evolutionary concept 132
8.5.3 Evolution of species, development of the society 135
8.5.4 System evolution with regard to cultural and consciousness
considerations 137
8.5.5 How can we modify the challenges and activities? 137
8.6 Professional ethics: toward an intelligence of weakness 139
8.6.1 A societal crisis In terms of ethics, many changes have occurred 140
8.6.2 The weaknesses and consequences of professional ethics 141
8.7 Conclusion 143
Chapter 9 Ethics in Enterprise: Towards Z-Management Coaching and
Championship 145
9.1 Introduction 145
9.2 Ethics in enterprises 146
9.3 General ethics: comments about the conventional approach 148
9.4 New ways of management 149
9.5 Generation Z: evolution theory 151
9.5.1 Some recommendations 152
9.6 How to implement business ethics in a Z-company 153
9.6.1 Guidelines for ethical business practices 153
9.6.2 Implementation 154
9.6.3 Organization 154
9.7 Responsibility of organization members, application principles 154
Chapter 10 Ethics and Complexity 157
10.1 Preamble: immersion in a world of complexity 157
10.2 Introduction 157
10.3 Different types of complexity where ethics is involved 158
10.4 Network theory: complexity, ethics environment 161
10.5 Modeling a complex world 162
10.5.1 Ethics, determinism and reductionism 165
10.6 Intrinsic complexity of ethics 167
10.6.1 Reactivity and recognition 168
10.6.2 Reasoning and logic 169
10.6.3 A new capability: mathematical isomorphism 169
10.7 Ethics: structure and complexity of our nervous system 172
10.7.1 The brain: the central nervous system 173
10.7.2 Abdominal brain: the enteric nervous system 177
10.8 Application: ethics and synesthesia, a virtual phenomenon? 179
10.9 A review of common characteristics of complex systems 181
10.9.1 Emergence 181
10.9.2 Sudden transitions/tipping-points/nonlinearity 181
10.9.3 Limited predictability 182
10.9.4 Large events 182
10.9.5 Evolutionary dynamics 182
10.9.6 Self-organization 182
10.9.7 Fundamental uncertainty 183
10.10 How to implement ethics in complex systems 184
10.10.1 In complexity, the strategy is mainly related to the ethics of
responsibility 184
10.10.2 Where is our responsibility in a highly intricate information
network? 185
10.10.3 System analysis 185
10.10.4 Elements of methodology 185
10.11 Conclusion: interactions, ethics and mimicry 189
Chapter 11 Dynamic Evolution of Life, Management and Ethics 193
11.1 From complexity to life: general considerations 193
11.2 Life survival: introduction and model transposition 197
11.3 Speed of evolution and geometric growth 200
11.4 Organizational consequences 203
11.4.1 Discussing the situation in between the three areas 205
11.4.2 Discussing the situation inside each of the three areas 206
11.5 Evolution of life: impact on management decision systems 207
11.6 How does the brain work? Are we exhaustively perceptive? 208
11.7 Levels of consciousness in the brain: application to DSS 210
11.8 Ethics: new ways of thinking 217
11.8.1 When consciousness leads to ethics? 217
11.8.2 Consciousness as an iterative feedback process going from one level
to another 218
11.9 Life and equilibria in ecosystems 220
11.9.1 Life: why and how? Perpetrating the survival of an ecosystem 221
11.10 Conclusion 223
Chapter 12 Ethics: Deployment in the Rotary 227
12.1 Ethics: founding principles 227
12.2 The vocational actions of the Rotary 229
12.3 Do BECC help in developing business ethics? 233
12.3.1 Ethics: between an individual approach and formalism through BECC
235
12.4 Vocational service: a difficult active concept? 236
12.4.1 Application 236
12.4.2 Ethics and complexity 239
12.5 How to promote ethics in the workplace 239
12.5.1 Where to apply 240
12.6 Necessary collective action 242
Chapter 13 Ethics in Society: Implementation Principles in Different
Countries 245
13.1 Ethics: more than a formalism, a competitive challenge 246
13.2 Business ethics: a contribution to management and organizations 247
13.2.1 The Holism 249
13.2.2 Professional ethics: human resources management 250
13.2.3 Management by values: advantages and limitations 255
13.3 Ethics in the United States: the emergence of Business Ethics (BE) 257
13.4 Ethics in Europe: a professional approach 261
13.4.1 Ethics in France 262
13.5 Ethics in Japan: a holistic approach 267
13.5.1 Specific problems of ethics in Japanese society 269
13.6 Ethics in Western industry: some examples and applications 269
13.6.1 Veolia: implementation of a program on ethics 269
13.6.2 IBM: Corporate Social Responsibility and Ethics 271
13.7 Conclusion 273
Conclusion 277
Bibliography 281
Index 289
List of Acronyms xvii
Introduction xxi
Chapter 1 The Rotary: Organization and Motivations 1
1.1 The Rotary in a few words 1
1.2 Strategic plan: a vision 2
1.3 Organization of actions and projects in the Rotary 5
1.4 The Rotary leadership 7
1.5 Business ethics management: the four-way test 12
1.6 How to conduct efficient ethical debates? 12
1.6.1 Entertainment and ethics 13
1.6.2 Barcamps, think tanks and showcases for new ideas 13
1.7 Summary of the missions and roles of the Rotary 14
1.8 Importance of business and vocational ethics in the Rotary 15
1.9 Comment about empathy and ethics 16
Chapter 2 Ethics: Some Definitions and Concepts 17
2.1 Ethics 17
2.2 Professional ethics 18
2.3 Moral values 19
2.4 Deontology 19
2.5 Ideology 20
2.6 Ethics: notions of right and wrong, good and evil 21
2.6.1 Introduction 21
2.6.2 What is good? 22
2.6.3 What is evil? 23
2.6.4 Good and evil: complex phenomena 25
2.6.5 Evil: culpability, responsibility and punishment 26
2.6.6 Interactions between the different concepts 28
2.6.7 Historical reminders 29
2.6.8 The quality of justice and truth: modeling approach 32
2.7 Practical ethics: the four-way test and The Rotary 34
2.7.1 Implementation of the four-way test by The Rotary 36
Chapter 3 Why Ethics? Behavior Between Convictions and Responsibilities 37
3.1 Evolution: the role of antagonisms 37
3.2 At the beginning: problems of scientific ethics 38
3.3 Ethics: notions of responsibility and conviction 39
3.3.1 Ethics of responsibility 39
3.3.2 Ethics of conviction 41
3.3.3 Ethics: main consequences 44
3.4 Ethics and the social positioning of the people 45
3.5 Benevolent management 47
3.5.1 Introduction 47
3.5.2 What do employees require? 48
3.5.3 Some definitions 48
3.6 Understanding benevolent management 49
3.6.1 Methodology 49
3.6.2 Conclusions 50
Chapter 4 Perception of Ethics in Life and Society 51
4.1 Introduction 51
4.2 Positioning of ethics in society and politics 51
4.3 Ethics and scientists (in a rational and reductionist world) 53
4.4 Cultural and social considerations related to the Internet 53
4.4.1 Loyalty, trust and devotion toward a profession or one's employer 54
4.4.2 Problems of ambition and ideals in a company 54
4.4.3 Altruism and positive societal attitudes 56
4.4.4 Adaptation of the concept of ethics according to the economic context
57
4.4.5 Business Ethics: a preamble about some requirements 59
4.5 Design of Business Ethics: an overview of different concepts 59
4.5.1 Religion, confessional currents and schools of thought 60
4.5.2 The philosophers 60
4.5.3 Scientists and physicians 61
4.5.4 Administrative sectors: lawyers and social communities 62
4.5.5 Professional ethics framework 62
4.5.6 The concept of ethics in industry 64
4.6 Ethics in banking, finance and insurance 66
4.6.1 Ethical banking and greed 66
4.6.2 Offshore banking 68
4.6.3 Theory of diagonal proportion 69
4.6.4 The Lorenz curve 69
4.6.5 Ethics and welfare 71
Chapter 5 Ethics and Media 75
5.1 Introduction: vocational ethics and intellectual integrity 75
5.2 Behaviors in public communication 76
5.2.1 The media 76
5.2.2 The press 77
5.3 What do we mean by "consistent information"? 77
5.3.1 Current applications in everyday life 78
5.3.2 Ethics and disinformation 80
5.3.3 Implementation of ethics in the media, press and communications 81
5.3.4 Is this situation leading into the sphere of professional ethics? Can
this be avoided? 83
5.3.5 Courses and training on ethics in journalism 84
5.4 The general problem of information asymmetry 86
5.4.1 Introduction 86
5.4.2 Asymmetry in nature: is this a novelty? 86
5.4.3 Information asymmetry in call centers 88
5.4.4 General information on asymmetry: anti-globalization corporations 92
5.4.5 Asymmetry in communication and decision systems 93
5.4.6 Decision-making in an asymmetric world 96
5.4.7 Application of asymmetry in the development of manufacturing
capabilities 98
Chapter 6 Ethics: Childhood and Society 101
6.1 Introduction: a loved but coveted being 101
6.2 Specificities of youth-oriented marketing 102
6.2.1 Some words about marketing strategy 103
6.3 But, is there a problem of ethics and where? 105
6.3.1 Children are vulnerable beings 105
6.3.2 Advertising inculcates specific values to childhood 105
6.3.3 A shared responsibility 106
6.4 What are the solutions to make the influence of the media on children
more ethical? 106
6.4.1 The education of young consumers 106
6.4.2 Laws and some regulation still exists 107
6.5 Conclusion 108
Chapter 7 Ethics and Economic Organizations 111
7.1 Introduction 111
7.2 Macroeconomics: the three pillars 112
7.2.1 Strategy 112
7.2.2 Tactics 113
7.2.3 Operational management 113
7.3 The ethical challenges of a company 114
7.4 Elements of methodology 115
7.4.1 A technical framework 115
7.4.2 A global and periodic statement 116
7.5 How to create an ethical environment 116
7.6 Nanoeconomy: the role of the human being in an ethical environment 117
7.7 The Rotary and the business: similar basic concepts 119
7.8 Any leader in ethics has a strong impact on human beings' behaviors 121
7.9 Generalization: applying ethics to personal life 121
Chapter 8 Business Ethics: Some Principles and Mechanisms 123
8.1 Is business ethics useful for everybody? 123
8.1.1 Utopic concept of professional ethics 123
8.1.2 Is the professional ethics necessary, and how? 125
8.2 Ethics is also a vocational skill 126
8.2.1 Ethics as a free and individual choice 126
8.2.2 The scientific aspect of ethics 127
8.2.3 A limited domain 127
8.3 The positioning of ethics versus common values and usual codes of
conducts 128
8.4 What are the development factors of ethical management? 129
8.5 How to approach professional ethics 130
8.5.1 Some words about ambivalences 132
8.5.2 Ethics: an evolutionary concept 132
8.5.3 Evolution of species, development of the society 135
8.5.4 System evolution with regard to cultural and consciousness
considerations 137
8.5.5 How can we modify the challenges and activities? 137
8.6 Professional ethics: toward an intelligence of weakness 139
8.6.1 A societal crisis In terms of ethics, many changes have occurred 140
8.6.2 The weaknesses and consequences of professional ethics 141
8.7 Conclusion 143
Chapter 9 Ethics in Enterprise: Towards Z-Management Coaching and
Championship 145
9.1 Introduction 145
9.2 Ethics in enterprises 146
9.3 General ethics: comments about the conventional approach 148
9.4 New ways of management 149
9.5 Generation Z: evolution theory 151
9.5.1 Some recommendations 152
9.6 How to implement business ethics in a Z-company 153
9.6.1 Guidelines for ethical business practices 153
9.6.2 Implementation 154
9.6.3 Organization 154
9.7 Responsibility of organization members, application principles 154
Chapter 10 Ethics and Complexity 157
10.1 Preamble: immersion in a world of complexity 157
10.2 Introduction 157
10.3 Different types of complexity where ethics is involved 158
10.4 Network theory: complexity, ethics environment 161
10.5 Modeling a complex world 162
10.5.1 Ethics, determinism and reductionism 165
10.6 Intrinsic complexity of ethics 167
10.6.1 Reactivity and recognition 168
10.6.2 Reasoning and logic 169
10.6.3 A new capability: mathematical isomorphism 169
10.7 Ethics: structure and complexity of our nervous system 172
10.7.1 The brain: the central nervous system 173
10.7.2 Abdominal brain: the enteric nervous system 177
10.8 Application: ethics and synesthesia, a virtual phenomenon? 179
10.9 A review of common characteristics of complex systems 181
10.9.1 Emergence 181
10.9.2 Sudden transitions/tipping-points/nonlinearity 181
10.9.3 Limited predictability 182
10.9.4 Large events 182
10.9.5 Evolutionary dynamics 182
10.9.6 Self-organization 182
10.9.7 Fundamental uncertainty 183
10.10 How to implement ethics in complex systems 184
10.10.1 In complexity, the strategy is mainly related to the ethics of
responsibility 184
10.10.2 Where is our responsibility in a highly intricate information
network? 185
10.10.3 System analysis 185
10.10.4 Elements of methodology 185
10.11 Conclusion: interactions, ethics and mimicry 189
Chapter 11 Dynamic Evolution of Life, Management and Ethics 193
11.1 From complexity to life: general considerations 193
11.2 Life survival: introduction and model transposition 197
11.3 Speed of evolution and geometric growth 200
11.4 Organizational consequences 203
11.4.1 Discussing the situation in between the three areas 205
11.4.2 Discussing the situation inside each of the three areas 206
11.5 Evolution of life: impact on management decision systems 207
11.6 How does the brain work? Are we exhaustively perceptive? 208
11.7 Levels of consciousness in the brain: application to DSS 210
11.8 Ethics: new ways of thinking 217
11.8.1 When consciousness leads to ethics? 217
11.8.2 Consciousness as an iterative feedback process going from one level
to another 218
11.9 Life and equilibria in ecosystems 220
11.9.1 Life: why and how? Perpetrating the survival of an ecosystem 221
11.10 Conclusion 223
Chapter 12 Ethics: Deployment in the Rotary 227
12.1 Ethics: founding principles 227
12.2 The vocational actions of the Rotary 229
12.3 Do BECC help in developing business ethics? 233
12.3.1 Ethics: between an individual approach and formalism through BECC
235
12.4 Vocational service: a difficult active concept? 236
12.4.1 Application 236
12.4.2 Ethics and complexity 239
12.5 How to promote ethics in the workplace 239
12.5.1 Where to apply 240
12.6 Necessary collective action 242
Chapter 13 Ethics in Society: Implementation Principles in Different
Countries 245
13.1 Ethics: more than a formalism, a competitive challenge 246
13.2 Business ethics: a contribution to management and organizations 247
13.2.1 The Holism 249
13.2.2 Professional ethics: human resources management 250
13.2.3 Management by values: advantages and limitations 255
13.3 Ethics in the United States: the emergence of Business Ethics (BE) 257
13.4 Ethics in Europe: a professional approach 261
13.4.1 Ethics in France 262
13.5 Ethics in Japan: a holistic approach 267
13.5.1 Specific problems of ethics in Japanese society 269
13.6 Ethics in Western industry: some examples and applications 269
13.6.1 Veolia: implementation of a program on ethics 269
13.6.2 IBM: Corporate Social Responsibility and Ethics 271
13.7 Conclusion 273
Conclusion 277
Bibliography 281
Index 289
Foreword xiii
List of Acronyms xvii
Introduction xxi
Chapter 1 The Rotary: Organization and Motivations 1
1.1 The Rotary in a few words 1
1.2 Strategic plan: a vision 2
1.3 Organization of actions and projects in the Rotary 5
1.4 The Rotary leadership 7
1.5 Business ethics management: the four-way test 12
1.6 How to conduct efficient ethical debates? 12
1.6.1 Entertainment and ethics 13
1.6.2 Barcamps, think tanks and showcases for new ideas 13
1.7 Summary of the missions and roles of the Rotary 14
1.8 Importance of business and vocational ethics in the Rotary 15
1.9 Comment about empathy and ethics 16
Chapter 2 Ethics: Some Definitions and Concepts 17
2.1 Ethics 17
2.2 Professional ethics 18
2.3 Moral values 19
2.4 Deontology 19
2.5 Ideology 20
2.6 Ethics: notions of right and wrong, good and evil 21
2.6.1 Introduction 21
2.6.2 What is good? 22
2.6.3 What is evil? 23
2.6.4 Good and evil: complex phenomena 25
2.6.5 Evil: culpability, responsibility and punishment 26
2.6.6 Interactions between the different concepts 28
2.6.7 Historical reminders 29
2.6.8 The quality of justice and truth: modeling approach 32
2.7 Practical ethics: the four-way test and The Rotary 34
2.7.1 Implementation of the four-way test by The Rotary 36
Chapter 3 Why Ethics? Behavior Between Convictions and Responsibilities 37
3.1 Evolution: the role of antagonisms 37
3.2 At the beginning: problems of scientific ethics 38
3.3 Ethics: notions of responsibility and conviction 39
3.3.1 Ethics of responsibility 39
3.3.2 Ethics of conviction 41
3.3.3 Ethics: main consequences 44
3.4 Ethics and the social positioning of the people 45
3.5 Benevolent management 47
3.5.1 Introduction 47
3.5.2 What do employees require? 48
3.5.3 Some definitions 48
3.6 Understanding benevolent management 49
3.6.1 Methodology 49
3.6.2 Conclusions 50
Chapter 4 Perception of Ethics in Life and Society 51
4.1 Introduction 51
4.2 Positioning of ethics in society and politics 51
4.3 Ethics and scientists (in a rational and reductionist world) 53
4.4 Cultural and social considerations related to the Internet 53
4.4.1 Loyalty, trust and devotion toward a profession or one's employer 54
4.4.2 Problems of ambition and ideals in a company 54
4.4.3 Altruism and positive societal attitudes 56
4.4.4 Adaptation of the concept of ethics according to the economic context
57
4.4.5 Business Ethics: a preamble about some requirements 59
4.5 Design of Business Ethics: an overview of different concepts 59
4.5.1 Religion, confessional currents and schools of thought 60
4.5.2 The philosophers 60
4.5.3 Scientists and physicians 61
4.5.4 Administrative sectors: lawyers and social communities 62
4.5.5 Professional ethics framework 62
4.5.6 The concept of ethics in industry 64
4.6 Ethics in banking, finance and insurance 66
4.6.1 Ethical banking and greed 66
4.6.2 Offshore banking 68
4.6.3 Theory of diagonal proportion 69
4.6.4 The Lorenz curve 69
4.6.5 Ethics and welfare 71
Chapter 5 Ethics and Media 75
5.1 Introduction: vocational ethics and intellectual integrity 75
5.2 Behaviors in public communication 76
5.2.1 The media 76
5.2.2 The press 77
5.3 What do we mean by "consistent information"? 77
5.3.1 Current applications in everyday life 78
5.3.2 Ethics and disinformation 80
5.3.3 Implementation of ethics in the media, press and communications 81
5.3.4 Is this situation leading into the sphere of professional ethics? Can
this be avoided? 83
5.3.5 Courses and training on ethics in journalism 84
5.4 The general problem of information asymmetry 86
5.4.1 Introduction 86
5.4.2 Asymmetry in nature: is this a novelty? 86
5.4.3 Information asymmetry in call centers 88
5.4.4 General information on asymmetry: anti-globalization corporations 92
5.4.5 Asymmetry in communication and decision systems 93
5.4.6 Decision-making in an asymmetric world 96
5.4.7 Application of asymmetry in the development of manufacturing
capabilities 98
Chapter 6 Ethics: Childhood and Society 101
6.1 Introduction: a loved but coveted being 101
6.2 Specificities of youth-oriented marketing 102
6.2.1 Some words about marketing strategy 103
6.3 But, is there a problem of ethics and where? 105
6.3.1 Children are vulnerable beings 105
6.3.2 Advertising inculcates specific values to childhood 105
6.3.3 A shared responsibility 106
6.4 What are the solutions to make the influence of the media on children
more ethical? 106
6.4.1 The education of young consumers 106
6.4.2 Laws and some regulation still exists 107
6.5 Conclusion 108
Chapter 7 Ethics and Economic Organizations 111
7.1 Introduction 111
7.2 Macroeconomics: the three pillars 112
7.2.1 Strategy 112
7.2.2 Tactics 113
7.2.3 Operational management 113
7.3 The ethical challenges of a company 114
7.4 Elements of methodology 115
7.4.1 A technical framework 115
7.4.2 A global and periodic statement 116
7.5 How to create an ethical environment 116
7.6 Nanoeconomy: the role of the human being in an ethical environment 117
7.7 The Rotary and the business: similar basic concepts 119
7.8 Any leader in ethics has a strong impact on human beings' behaviors 121
7.9 Generalization: applying ethics to personal life 121
Chapter 8 Business Ethics: Some Principles and Mechanisms 123
8.1 Is business ethics useful for everybody? 123
8.1.1 Utopic concept of professional ethics 123
8.1.2 Is the professional ethics necessary, and how? 125
8.2 Ethics is also a vocational skill 126
8.2.1 Ethics as a free and individual choice 126
8.2.2 The scientific aspect of ethics 127
8.2.3 A limited domain 127
8.3 The positioning of ethics versus common values and usual codes of
conducts 128
8.4 What are the development factors of ethical management? 129
8.5 How to approach professional ethics 130
8.5.1 Some words about ambivalences 132
8.5.2 Ethics: an evolutionary concept 132
8.5.3 Evolution of species, development of the society 135
8.5.4 System evolution with regard to cultural and consciousness
considerations 137
8.5.5 How can we modify the challenges and activities? 137
8.6 Professional ethics: toward an intelligence of weakness 139
8.6.1 A societal crisis In terms of ethics, many changes have occurred 140
8.6.2 The weaknesses and consequences of professional ethics 141
8.7 Conclusion 143
Chapter 9 Ethics in Enterprise: Towards Z-Management Coaching and
Championship 145
9.1 Introduction 145
9.2 Ethics in enterprises 146
9.3 General ethics: comments about the conventional approach 148
9.4 New ways of management 149
9.5 Generation Z: evolution theory 151
9.5.1 Some recommendations 152
9.6 How to implement business ethics in a Z-company 153
9.6.1 Guidelines for ethical business practices 153
9.6.2 Implementation 154
9.6.3 Organization 154
9.7 Responsibility of organization members, application principles 154
Chapter 10 Ethics and Complexity 157
10.1 Preamble: immersion in a world of complexity 157
10.2 Introduction 157
10.3 Different types of complexity where ethics is involved 158
10.4 Network theory: complexity, ethics environment 161
10.5 Modeling a complex world 162
10.5.1 Ethics, determinism and reductionism 165
10.6 Intrinsic complexity of ethics 167
10.6.1 Reactivity and recognition 168
10.6.2 Reasoning and logic 169
10.6.3 A new capability: mathematical isomorphism 169
10.7 Ethics: structure and complexity of our nervous system 172
10.7.1 The brain: the central nervous system 173
10.7.2 Abdominal brain: the enteric nervous system 177
10.8 Application: ethics and synesthesia, a virtual phenomenon? 179
10.9 A review of common characteristics of complex systems 181
10.9.1 Emergence 181
10.9.2 Sudden transitions/tipping-points/nonlinearity 181
10.9.3 Limited predictability 182
10.9.4 Large events 182
10.9.5 Evolutionary dynamics 182
10.9.6 Self-organization 182
10.9.7 Fundamental uncertainty 183
10.10 How to implement ethics in complex systems 184
10.10.1 In complexity, the strategy is mainly related to the ethics of
responsibility 184
10.10.2 Where is our responsibility in a highly intricate information
network? 185
10.10.3 System analysis 185
10.10.4 Elements of methodology 185
10.11 Conclusion: interactions, ethics and mimicry 189
Chapter 11 Dynamic Evolution of Life, Management and Ethics 193
11.1 From complexity to life: general considerations 193
11.2 Life survival: introduction and model transposition 197
11.3 Speed of evolution and geometric growth 200
11.4 Organizational consequences 203
11.4.1 Discussing the situation in between the three areas 205
11.4.2 Discussing the situation inside each of the three areas 206
11.5 Evolution of life: impact on management decision systems 207
11.6 How does the brain work? Are we exhaustively perceptive? 208
11.7 Levels of consciousness in the brain: application to DSS 210
11.8 Ethics: new ways of thinking 217
11.8.1 When consciousness leads to ethics? 217
11.8.2 Consciousness as an iterative feedback process going from one level
to another 218
11.9 Life and equilibria in ecosystems 220
11.9.1 Life: why and how? Perpetrating the survival of an ecosystem 221
11.10 Conclusion 223
Chapter 12 Ethics: Deployment in the Rotary 227
12.1 Ethics: founding principles 227
12.2 The vocational actions of the Rotary 229
12.3 Do BECC help in developing business ethics? 233
12.3.1 Ethics: between an individual approach and formalism through BECC
235
12.4 Vocational service: a difficult active concept? 236
12.4.1 Application 236
12.4.2 Ethics and complexity 239
12.5 How to promote ethics in the workplace 239
12.5.1 Where to apply 240
12.6 Necessary collective action 242
Chapter 13 Ethics in Society: Implementation Principles in Different
Countries 245
13.1 Ethics: more than a formalism, a competitive challenge 246
13.2 Business ethics: a contribution to management and organizations 247
13.2.1 The Holism 249
13.2.2 Professional ethics: human resources management 250
13.2.3 Management by values: advantages and limitations 255
13.3 Ethics in the United States: the emergence of Business Ethics (BE) 257
13.4 Ethics in Europe: a professional approach 261
13.4.1 Ethics in France 262
13.5 Ethics in Japan: a holistic approach 267
13.5.1 Specific problems of ethics in Japanese society 269
13.6 Ethics in Western industry: some examples and applications 269
13.6.1 Veolia: implementation of a program on ethics 269
13.6.2 IBM: Corporate Social Responsibility and Ethics 271
13.7 Conclusion 273
Conclusion 277
Bibliography 281
Index 289
List of Acronyms xvii
Introduction xxi
Chapter 1 The Rotary: Organization and Motivations 1
1.1 The Rotary in a few words 1
1.2 Strategic plan: a vision 2
1.3 Organization of actions and projects in the Rotary 5
1.4 The Rotary leadership 7
1.5 Business ethics management: the four-way test 12
1.6 How to conduct efficient ethical debates? 12
1.6.1 Entertainment and ethics 13
1.6.2 Barcamps, think tanks and showcases for new ideas 13
1.7 Summary of the missions and roles of the Rotary 14
1.8 Importance of business and vocational ethics in the Rotary 15
1.9 Comment about empathy and ethics 16
Chapter 2 Ethics: Some Definitions and Concepts 17
2.1 Ethics 17
2.2 Professional ethics 18
2.3 Moral values 19
2.4 Deontology 19
2.5 Ideology 20
2.6 Ethics: notions of right and wrong, good and evil 21
2.6.1 Introduction 21
2.6.2 What is good? 22
2.6.3 What is evil? 23
2.6.4 Good and evil: complex phenomena 25
2.6.5 Evil: culpability, responsibility and punishment 26
2.6.6 Interactions between the different concepts 28
2.6.7 Historical reminders 29
2.6.8 The quality of justice and truth: modeling approach 32
2.7 Practical ethics: the four-way test and The Rotary 34
2.7.1 Implementation of the four-way test by The Rotary 36
Chapter 3 Why Ethics? Behavior Between Convictions and Responsibilities 37
3.1 Evolution: the role of antagonisms 37
3.2 At the beginning: problems of scientific ethics 38
3.3 Ethics: notions of responsibility and conviction 39
3.3.1 Ethics of responsibility 39
3.3.2 Ethics of conviction 41
3.3.3 Ethics: main consequences 44
3.4 Ethics and the social positioning of the people 45
3.5 Benevolent management 47
3.5.1 Introduction 47
3.5.2 What do employees require? 48
3.5.3 Some definitions 48
3.6 Understanding benevolent management 49
3.6.1 Methodology 49
3.6.2 Conclusions 50
Chapter 4 Perception of Ethics in Life and Society 51
4.1 Introduction 51
4.2 Positioning of ethics in society and politics 51
4.3 Ethics and scientists (in a rational and reductionist world) 53
4.4 Cultural and social considerations related to the Internet 53
4.4.1 Loyalty, trust and devotion toward a profession or one's employer 54
4.4.2 Problems of ambition and ideals in a company 54
4.4.3 Altruism and positive societal attitudes 56
4.4.4 Adaptation of the concept of ethics according to the economic context
57
4.4.5 Business Ethics: a preamble about some requirements 59
4.5 Design of Business Ethics: an overview of different concepts 59
4.5.1 Religion, confessional currents and schools of thought 60
4.5.2 The philosophers 60
4.5.3 Scientists and physicians 61
4.5.4 Administrative sectors: lawyers and social communities 62
4.5.5 Professional ethics framework 62
4.5.6 The concept of ethics in industry 64
4.6 Ethics in banking, finance and insurance 66
4.6.1 Ethical banking and greed 66
4.6.2 Offshore banking 68
4.6.3 Theory of diagonal proportion 69
4.6.4 The Lorenz curve 69
4.6.5 Ethics and welfare 71
Chapter 5 Ethics and Media 75
5.1 Introduction: vocational ethics and intellectual integrity 75
5.2 Behaviors in public communication 76
5.2.1 The media 76
5.2.2 The press 77
5.3 What do we mean by "consistent information"? 77
5.3.1 Current applications in everyday life 78
5.3.2 Ethics and disinformation 80
5.3.3 Implementation of ethics in the media, press and communications 81
5.3.4 Is this situation leading into the sphere of professional ethics? Can
this be avoided? 83
5.3.5 Courses and training on ethics in journalism 84
5.4 The general problem of information asymmetry 86
5.4.1 Introduction 86
5.4.2 Asymmetry in nature: is this a novelty? 86
5.4.3 Information asymmetry in call centers 88
5.4.4 General information on asymmetry: anti-globalization corporations 92
5.4.5 Asymmetry in communication and decision systems 93
5.4.6 Decision-making in an asymmetric world 96
5.4.7 Application of asymmetry in the development of manufacturing
capabilities 98
Chapter 6 Ethics: Childhood and Society 101
6.1 Introduction: a loved but coveted being 101
6.2 Specificities of youth-oriented marketing 102
6.2.1 Some words about marketing strategy 103
6.3 But, is there a problem of ethics and where? 105
6.3.1 Children are vulnerable beings 105
6.3.2 Advertising inculcates specific values to childhood 105
6.3.3 A shared responsibility 106
6.4 What are the solutions to make the influence of the media on children
more ethical? 106
6.4.1 The education of young consumers 106
6.4.2 Laws and some regulation still exists 107
6.5 Conclusion 108
Chapter 7 Ethics and Economic Organizations 111
7.1 Introduction 111
7.2 Macroeconomics: the three pillars 112
7.2.1 Strategy 112
7.2.2 Tactics 113
7.2.3 Operational management 113
7.3 The ethical challenges of a company 114
7.4 Elements of methodology 115
7.4.1 A technical framework 115
7.4.2 A global and periodic statement 116
7.5 How to create an ethical environment 116
7.6 Nanoeconomy: the role of the human being in an ethical environment 117
7.7 The Rotary and the business: similar basic concepts 119
7.8 Any leader in ethics has a strong impact on human beings' behaviors 121
7.9 Generalization: applying ethics to personal life 121
Chapter 8 Business Ethics: Some Principles and Mechanisms 123
8.1 Is business ethics useful for everybody? 123
8.1.1 Utopic concept of professional ethics 123
8.1.2 Is the professional ethics necessary, and how? 125
8.2 Ethics is also a vocational skill 126
8.2.1 Ethics as a free and individual choice 126
8.2.2 The scientific aspect of ethics 127
8.2.3 A limited domain 127
8.3 The positioning of ethics versus common values and usual codes of
conducts 128
8.4 What are the development factors of ethical management? 129
8.5 How to approach professional ethics 130
8.5.1 Some words about ambivalences 132
8.5.2 Ethics: an evolutionary concept 132
8.5.3 Evolution of species, development of the society 135
8.5.4 System evolution with regard to cultural and consciousness
considerations 137
8.5.5 How can we modify the challenges and activities? 137
8.6 Professional ethics: toward an intelligence of weakness 139
8.6.1 A societal crisis In terms of ethics, many changes have occurred 140
8.6.2 The weaknesses and consequences of professional ethics 141
8.7 Conclusion 143
Chapter 9 Ethics in Enterprise: Towards Z-Management Coaching and
Championship 145
9.1 Introduction 145
9.2 Ethics in enterprises 146
9.3 General ethics: comments about the conventional approach 148
9.4 New ways of management 149
9.5 Generation Z: evolution theory 151
9.5.1 Some recommendations 152
9.6 How to implement business ethics in a Z-company 153
9.6.1 Guidelines for ethical business practices 153
9.6.2 Implementation 154
9.6.3 Organization 154
9.7 Responsibility of organization members, application principles 154
Chapter 10 Ethics and Complexity 157
10.1 Preamble: immersion in a world of complexity 157
10.2 Introduction 157
10.3 Different types of complexity where ethics is involved 158
10.4 Network theory: complexity, ethics environment 161
10.5 Modeling a complex world 162
10.5.1 Ethics, determinism and reductionism 165
10.6 Intrinsic complexity of ethics 167
10.6.1 Reactivity and recognition 168
10.6.2 Reasoning and logic 169
10.6.3 A new capability: mathematical isomorphism 169
10.7 Ethics: structure and complexity of our nervous system 172
10.7.1 The brain: the central nervous system 173
10.7.2 Abdominal brain: the enteric nervous system 177
10.8 Application: ethics and synesthesia, a virtual phenomenon? 179
10.9 A review of common characteristics of complex systems 181
10.9.1 Emergence 181
10.9.2 Sudden transitions/tipping-points/nonlinearity 181
10.9.3 Limited predictability 182
10.9.4 Large events 182
10.9.5 Evolutionary dynamics 182
10.9.6 Self-organization 182
10.9.7 Fundamental uncertainty 183
10.10 How to implement ethics in complex systems 184
10.10.1 In complexity, the strategy is mainly related to the ethics of
responsibility 184
10.10.2 Where is our responsibility in a highly intricate information
network? 185
10.10.3 System analysis 185
10.10.4 Elements of methodology 185
10.11 Conclusion: interactions, ethics and mimicry 189
Chapter 11 Dynamic Evolution of Life, Management and Ethics 193
11.1 From complexity to life: general considerations 193
11.2 Life survival: introduction and model transposition 197
11.3 Speed of evolution and geometric growth 200
11.4 Organizational consequences 203
11.4.1 Discussing the situation in between the three areas 205
11.4.2 Discussing the situation inside each of the three areas 206
11.5 Evolution of life: impact on management decision systems 207
11.6 How does the brain work? Are we exhaustively perceptive? 208
11.7 Levels of consciousness in the brain: application to DSS 210
11.8 Ethics: new ways of thinking 217
11.8.1 When consciousness leads to ethics? 217
11.8.2 Consciousness as an iterative feedback process going from one level
to another 218
11.9 Life and equilibria in ecosystems 220
11.9.1 Life: why and how? Perpetrating the survival of an ecosystem 221
11.10 Conclusion 223
Chapter 12 Ethics: Deployment in the Rotary 227
12.1 Ethics: founding principles 227
12.2 The vocational actions of the Rotary 229
12.3 Do BECC help in developing business ethics? 233
12.3.1 Ethics: between an individual approach and formalism through BECC
235
12.4 Vocational service: a difficult active concept? 236
12.4.1 Application 236
12.4.2 Ethics and complexity 239
12.5 How to promote ethics in the workplace 239
12.5.1 Where to apply 240
12.6 Necessary collective action 242
Chapter 13 Ethics in Society: Implementation Principles in Different
Countries 245
13.1 Ethics: more than a formalism, a competitive challenge 246
13.2 Business ethics: a contribution to management and organizations 247
13.2.1 The Holism 249
13.2.2 Professional ethics: human resources management 250
13.2.3 Management by values: advantages and limitations 255
13.3 Ethics in the United States: the emergence of Business Ethics (BE) 257
13.4 Ethics in Europe: a professional approach 261
13.4.1 Ethics in France 262
13.5 Ethics in Japan: a holistic approach 267
13.5.1 Specific problems of ethics in Japanese society 269
13.6 Ethics in Western industry: some examples and applications 269
13.6.1 Veolia: implementation of a program on ethics 269
13.6.2 IBM: Corporate Social Responsibility and Ethics 271
13.7 Conclusion 273
Conclusion 277
Bibliography 281
Index 289