Ethics in the Anthropology of Business
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This timely collection considers a range of ethical issues in business through the examination of anthropologically-informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.…mehr

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Produktbeschreibung
This timely collection considers a range of ethical issues in business through the examination of anthropologically-informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.
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Autorenporträt
Timothy de Waal Malefyt is a Clinical Associate Professor of Marketing at the Gabelli School of Business, Fordham University, USA. A trained anthropologist, he has over 15 years of business experience working in advertising firms. Robert J. Morais is Principal Emeritus of Weinman Schnee Morais Inc. and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working for a range of global businesses.