Guilherme Pires, John Stanton

Broschiertes Buch

Ethnic Marketing

Culturally sensitive theory and practice

Beschreibung

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Autor

Guilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School, University of Newcastle, Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business, University of Western Sydney, Australia.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 384
• Erscheinungstermin: 12. Dezember 2016
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 582g
• ISBN-13: 9781138832206
• ISBN-10: 1138832200
• Artikelnr.: 47400490