Guilherme Pires, John Stanton

Gebundenes Buch

Ethnic Marketing

Theory, Practice and Entrepreneurship

Beschreibung

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

Autor

Guilherme D. Pires, PhD, is an Associate Professor at the Newcastle Business School, Faculty of Business & Law at University of Newcastle, Australia. He is a Trustee for the Business & Economics Society International and serves on the editorial board of various scholarly journals. John Stanton, PhD, is an Adjunct Associate Professor (Marketing) in the School of Business, Western Sydney University, Australia.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 374
• Erscheinungstermin: 13. Dezember 2018
• Englisch
• Abmessung: 235mm x 157mm x 25mm
• Gewicht: 692g
• ISBN-13: 9781138210608
• ISBN-10: 1138210609
• Artikelnr.: 54995628