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This study contributes to an understanding of immigrant entrepreneurship, to which little attention has been given, especially when it comes to smaller groups that are usually overlooked due to their population size in a host country. The purpose of this study was to further this limited understanding of how Croatian immigrant ethnic small business owners start their own businesses in Australia and, in particular, what motivates them in their decision-making processes. In other words, which cultural or socio-economic characteristics accelerate their decisions in favor of self-employment contrasted with wage/salary employment?