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Nigeria has just passed a significant milestone in its political and democratic trajectory. With the latest round of elections now completed, there is an even more pressing need to examine the factors influencing voters' decisions and work towards fostering more informed, unbiased voting behaviour for the country's future. In this timely and insightful book, Taiye O. Ogunfuyi delves into the complex psychology behind voting choices in Nigeria. Drawing on extensive research, the author unpacks how ethnicity and religion have been the predominant forces driving voter behaviour. A good percentage of Nigerians have tended to support candidates that share their tribal and faith backgrounds rather than judging aspirants by their competencies and visions for the nation. Ogunfuyi compellingly argues that while Nigeria is diverse, ethnic affiliations and religious considerations cannot remain the basis for selection of leaders if the country is to progress. The book highlights how such biased decision making has repeatedly resulted in sub-optimal governance. Through quantitative and qualitative findings, it makes a strong case that voters must look beyond these parochial affiliations and focus on the integrity, capabilities and policy promises of contenders. Crucially, Ogunfuyi also offers solutions, emphasizing the need for robust civic education programmes to orient the electorates, starting from a young age, on the importance of making informed choices. This can help counter deep-rooted prejudices and promote unity, accountability, and development-focused agendas. As Nigeria gears up for its next round of elections, this book serves as an urgent call to the youth, policymakers, and all citizens to reflect deeply on the future. By highlighting the self-defeating outcomes of ethnic and faith-based politics, it pushes us to envision and work towards a more detribalized democracy. Ogunfuyi has done a commendable job of bringing psychological and sociological insights to a question that is central to Nigeria's nation-building. This book represents an invaluable resource as the country charts its democratic path ahead. - Mosunmola O. Adeojo PhD Candidate, University of Florida, U.S.A.