Ethnicity, Inc. - Comaroff, John L.; Comaroff, Jean
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Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.

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Produktbeschreibung
Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
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Autorenporträt
John L. Comaroff is the Hugh K. Foster Professor of African and African American Studies and of Anthropology and an Oppenheimer Fellow in African Studies at Harvard University. He is also an Affiliated Research Professor at the American Bar Foundation. For more information, please visit https: //www.johncomaroff.com/.