Brian Moeran

Ethnography at Work

• Gebundenes Buch

Produktbeschreibung

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.

Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 168
• Erscheinungstermin: 1. Januar 2007
• Englisch
• Abmessung: 243mm x 162mm x 17mm
• Gewicht: 399g
• ISBN-13: 9781845204976
• ISBN-10: 1845204972
• Artikelnr.: 22325469

Autorenporträt

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

Inhaltsangabe

The Case
It's in the NameThe Theories
Follow the Money
Advertising Talk
Impression Management
Constraints and Creativity
In Search of the Other
Conclusion: Ethnography at Work