European Approaches to International Management
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Frontmatter -- Preface -- Contents -- Part 1. Features of European Multinationals -- Introduced / Macharzina, Klaus -- International Competitiveness of European Industry / Stopford, John M. -- European Multinationals: An International Comparison of Size and Performance / Rugman, Alan M. -- Japanese and European Multinationals in America: A Case of Flexible Corporate Systems / Tsurumi, Yoshi -- New Multinationals in Europe / Ghertman, Michel -- Role and Structure of German Multinationals: A Comparative Profile / Negandhi, Anant R. -- Role and Structure of Swiss Multinationals / Brauchlin, Emil…mehr

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Produktbeschreibung
Frontmatter -- Preface -- Contents -- Part 1. Features of European Multinationals -- Introduced / Macharzina, Klaus -- International Competitiveness of European Industry / Stopford, John M. -- European Multinationals: An International Comparison of Size and Performance / Rugman, Alan M. -- Japanese and European Multinationals in America: A Case of Flexible Corporate Systems / Tsurumi, Yoshi -- New Multinationals in Europe / Ghertman, Michel -- Role and Structure of German Multinationals: A Comparative Profile / Negandhi, Anant R. -- Role and Structure of Swiss Multinationals / Brauchlin, Emil A. -- Role and Structure of British Multinationals / Hood, Neil -- Role and Structure of Swedish Multinationals / Hörndl, Erik -- Role and Structure of Belgian Multinationals / Bulcke, Daniel Van Den -- Industrial Relations and Europe's Multinationals / Staehle, Wolfgang H. -- Part 2. State and Future of Europe's Important Industries -- Introduced / Macharzina, Klaus -- Industrial Policy and Industrial Culture: The Case of European Petrochemical / Boisot, Max -- Steel and the European Communities / Kogut, Bruce -- The European Aerospace Industry / Hochmuth, Milton S. -- Corporate Adjustment Strategies in the European Clothing Industry / Torre, José de la -- The European Microelectronics Industry and New Technologies / Macharzina, Klaus -- Part 3. European Concepts of the Managerial, Financial, and Personnel Function -- Introduced / Staehle, Wolfgang H. -- Strategic Planning and Structuring of Organization / Gaitanides, Michael -- Strategie Resource Management: Securing International Competitiveness through Competitive Resources / Borrmann, Werner A. -- Success Factors in International Management: The "Turnaround" Case of a Multinational's European Subsidiary / Albrecht, Hellmut K. -- Financing Corporations in Major European Capital Markets / Adelberger, Otto L. -- Margin and Risk Management in International Credit Transactions Undertaken by Banks / Steiner, Manfred -- European Financial Reporting: Standards and Efficiency Problems / Macharzina, Klaus -- Personnel Management in Western Europe - Development, Situation and Concepts - / Renter, Andreas -- Public Administration and Civil Service in Europe - Approaches to Reform - / Oechsler, Walter A. -- The Authors -- Backmatter
Autorenporträt
Univ.-Prof. Dr.Profs.h.c. Dr.h.c. Klaus Macharzina ist Inhaber des Lehrstuhls für Unternehmensführung, Organisation und Personalwesen sowie Leiter der Forschungsstelle für Export- und Technologiemanagement (EXTEC) der Universität Hohenheim in Stuttgart. Er ist außerdem Herausgeber der Zeitschrift "mir - Management International Review".