European Business Ed 2 - Johnson, Debra; Turner, Colin
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Highlighting unique aspects of the European business environment, this comprehensive volume focuses on integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence.

Produktbeschreibung
Highlighting unique aspects of the European business environment, this comprehensive volume focuses on integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence.
Autorenporträt
Debra Johnson is a Senior Lecturer in Hull University Business School. She has written a number of books and articles on a range of European and international business issues. Her current research interests include energy, challenges arising from EU enlargement and trans-European networks.

Colin Turner is a lecturer in International Business and Strategy at University Business School. He has written a number of books and articles on European and international business issues. Current research interests include telecommunications strategy and trans-European networks.
University of Hull, UK
Hull University Business School, UK