Frans Somers

European Business Environment

Doing Business in Europe

• Gebundenes Buch

Produktbeschreibung

European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Focusing specifically on the European dimensions of economics, marketing and law, this book bridges the gap between conventional textbooks covering these disciplines.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 26. November 2015
• Englisch
• Abmessung: 254mm x 178mm x 24mm
• Gewicht: 934g
• ISBN-13: 9781138134447
• ISBN-10: 1138134449
• Artikelnr.: 69990457

Autorenporträt

Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.

Inhaltsangabe

Introduction and Study Guide Part 1: The European Integration Process 1.
The Changing European Business Environment 2. The Theory of Integration 3.
The Development of the European Union and its Impact on Business 4. The
Organization of the European Union Part 2: The Single Market and
International Business Strategy 5. The Free Movement of Goods and
International Business Strategy 6. The Free Movement of Services and
International Business Strategy 7. The Free Movement of Capital and
International Business Strategy 8. The Free Movement of People and
International Business Strategy 9. EU Integration and Challenges for
Business