Table of contents:
Chapter 1: The Evolving European Business Environment The Changing European Business Model. Internal Influences On The European Business. Environment: Themes And Features Of Economic Integration. The Business Environment And European Integration. Economic Integration And The International Business Environment. The Emergence Of The Concept Of Globalisation. The Globalisation Backlash. Implications Of Growing Interdependence: A Scenario Approach. Conclusion.
Chapter 2: The Evolution of the EU And its Institutions Emergence Of The European Economic Community (EEC). The Treaty Of Rome And The First Enlargement. Political Stagnation And Economic Sclerosis. Renewed Vitality: From The Single European Act To The Treaty On European Union. The Maastricht Backlash To Amsterdam. Institutions Of The European Union. Challenges For The Next Century.
Chapter 3: The Single European Market: Assessing and Extending its Impact European Business And The Single Market. The Initial Sem Program: Intents And Objectives. The Commercial Effects Of The Initial Sem Program. The Impact On Manufacturing. The Impact On Services. Developing The Sem. External Dimension Of The Sem. Conclusion.
Chapter 4: Taxation and the European Business Environment: Themes and Issues The Nature Of Industrial And Policy And International Competitiveness. The Role Of National Industrial Policy In An Integrating European Economy. The Evolving Supranational Policy: Themes And Issues. European Solution To Growing International Competition. The Importance Of Management Practices. International Collaboration In Industrial Policy. Conclusion.
Chapter 6: EU Competition Policy: Completing the Internationalisation of Business The Basis And Form Of EU Competition. The Core Features Of EU Competition Policy. Competition Policy And The Process Of Interaction. The International Dimension Of EU Competition Policy. The Links Between Trade And Competition Policies. Conclusion.
Chapter 7: Regional Policy - Promoting Even Development for European Business The Nature Of Europes Regional Problem. The Rationale For Regional Policy. Evolution Of EU Regional Policy. Regional Policy And The Structural Funds After 1999. Links Between Social And Economic Cohesion And Other EU Policies. Conclusion.
Chapter 8: European Enterprise Policy: Releasing The Potential Of Small And Medium Enterprises The Evolution Of Europes Enterprise Policy. The Emerging Challenges For Europes SMES: The Internationalisation Of Markets. The Impact Of The Single European Market. Towards An Integrated Policy For SMES. Co-Operation Between SMES. The Increasing Importance Of ICTS For SMES. Policy Issues For SMES: Limits And Impediments To Policy Success. Conclusion.
Chapter 9: Trans-European Networks: Business And The Emerging Network Economy The Commercial Importance Of Network Infrastructure. The Emergence Of Trans-European Networks. The Network Sectors: Generic Themes And Policies. The Financing Of Trans-European Networks. Progress Towards Tens. Conclusion.
Chapter 10: Transport Policy: Towards Efficient And Effective Mobility. The Importance Of Transport To European Business. Evolution Of The Common Transport Policy. Developing The CTP: The Case Of Road Haulage. Developing The CTP: The Case Of Airlines. Conclusion: The Future Of The CTP.
Chapter 11: Energy Policy - Developing Competitive, Clean And Secure Energy Supplies For Business The Member State-EU Energy Policy Interface. The Competition Pillar (The Internal Energy Market). The Environment Pillar. The Security Of Supply Pillar (The International Dimension). Interaction Between Pillars. Conclusion: Corporate Responses To EU Energy Policy.
Chapter 12: The European Information Society: Stimulating The Information Revolution For Business. The Information Revolution And International Competitiveness. The European Information Society: Generic Themes And Strategy. D
This book examines the major challenges facing European business in the formative years of the new millennium. It focuses on the links between the processes of regional integration and globalization, leading to a reappraisal of what enterprises and policy-makers need to do to secure the competitiveness of the European economy in the early years of the twenty first century. In addition to dealing with conventional EU policy areas such as EMU and competition policy, the book also covers important issues such as small and medium sized enterprises and the information society, which are often excluded from books on EU policy and business.
In addition to dealing with conventional EU policy areas, the book also covers important issues such as small and medium sized enterprises and the information society which are often excluded from books on EU policy and business.
Chapter 1: The Evolving European Business Environment The Changing European Business Model. Internal Influences On The European Business. Environment: Themes And Features Of Economic Integration. The Business Environment And European Integration. Economic Integration And The International Business Environment. The Emergence Of The Concept Of Globalisation. The Globalisation Backlash. Implications Of Growing Interdependence: A Scenario Approach. Conclusion.
Chapter 2: The Evolution of the EU And its Institutions Emergence Of The European Economic Community (EEC). The Treaty Of Rome And The First Enlargement. Political Stagnation And Economic Sclerosis. Renewed Vitality: From The Single European Act To The Treaty On European Union. The Maastricht Backlash To Amsterdam. Institutions Of The European Union. Challenges For The Next Century.
Chapter 3: The Single European Market: Assessing and Extending its Impact European Business And The Single Market. The Initial Sem Program: Intents And Objectives. The Commercial Effects Of The Initial Sem Program. The Impact On Manufacturing. The Impact On Services. Developing The Sem. External Dimension Of The Sem. Conclusion.
Chapter 4: Taxation and the European Business Environment: Themes and Issues The Nature Of Industrial And Policy And International Competitiveness. The Role Of National Industrial Policy In An Integrating European Economy. The Evolving Supranational Policy: Themes And Issues. European Solution To Growing International Competition. The Importance Of Management Practices. International Collaboration In Industrial Policy. Conclusion.
Chapter 6: EU Competition Policy: Completing the Internationalisation of Business The Basis And Form Of EU Competition. The Core Features Of EU Competition Policy. Competition Policy And The Process Of Interaction. The International Dimension Of EU Competition Policy. The Links Between Trade And Competition Policies. Conclusion.
Chapter 7: Regional Policy - Promoting Even Development for European Business The Nature Of Europes Regional Problem. The Rationale For Regional Policy. Evolution Of EU Regional Policy. Regional Policy And The Structural Funds After 1999. Links Between Social And Economic Cohesion And Other EU Policies. Conclusion.
Chapter 8: European Enterprise Policy: Releasing The Potential Of Small And Medium Enterprises The Evolution Of Europes Enterprise Policy. The Emerging Challenges For Europes SMES: The Internationalisation Of Markets. The Impact Of The Single European Market. Towards An Integrated Policy For SMES. Co-Operation Between SMES. The Increasing Importance Of ICTS For SMES. Policy Issues For SMES: Limits And Impediments To Policy Success. Conclusion.
Chapter 9: Trans-European Networks: Business And The Emerging Network Economy The Commercial Importance Of Network Infrastructure. The Emergence Of Trans-European Networks. The Network Sectors: Generic Themes And Policies. The Financing Of Trans-European Networks. Progress Towards Tens. Conclusion.
Chapter 10: Transport Policy: Towards Efficient And Effective Mobility. The Importance Of Transport To European Business. Evolution Of The Common Transport Policy. Developing The CTP: The Case Of Road Haulage. Developing The CTP: The Case Of Airlines. Conclusion: The Future Of The CTP.
Chapter 11: Energy Policy - Developing Competitive, Clean And Secure Energy Supplies For Business The Member State-EU Energy Policy Interface. The Competition Pillar (The Internal Energy Market). The Environment Pillar. The Security Of Supply Pillar (The International Dimension). Interaction Between Pillars. Conclusion: Corporate Responses To EU Energy Policy.
Chapter 12: The European Information Society: Stimulating The Information Revolution For Business. The Information Revolution And International Competitiveness. The European Information Society: Generic Themes And Strategy. D
This book examines the major challenges facing European business in the formative years of the new millennium. It focuses on the links between the processes of regional integration and globalization, leading to a reappraisal of what enterprises and policy-makers need to do to secure the competitiveness of the European economy in the early years of the twenty first century. In addition to dealing with conventional EU policy areas such as EMU and competition policy, the book also covers important issues such as small and medium sized enterprises and the information society, which are often excluded from books on EU policy and business.
In addition to dealing with conventional EU policy areas, the book also covers important issues such as small and medium sized enterprises and the information society which are often excluded from books on EU policy and business.
'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada
'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK
'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia
'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK
'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia