Debra Johnson, Colin Turner

European Business

• Broschiertes Buch

Produktbeschreibung

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World's other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

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Produktdetails

• Verlag: Routledge
• 3. Auflage
• Seitenzahl: 484
• Erscheinungstermin: 5. Oktober 2015
• Englisch
• Abmessung: 246mm x 189mm x 26mm
• Gewicht: 927g
• ISBN-13: 9780415617178
• ISBN-10: 0415617170
• Artikelnr.: 41782067

Autorenporträt

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK. Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Inhaltsangabe

Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity
and Greater Integration 1. A Portrait of Europe 2. European Business:
Structure and Performance 3. The Evolution of European Integration 4.
Europe's Institutional Framework Part II: The Business Environment and
Market Integration 5. The Single European Market: Towards a new phase of
market integration 6. European Competition Policy: The guardian of
integrated markets 7. Promoting Structural Change: EU industrial and
enterprise policy 8. Economic and Monetary Union: A step too far for
European integration? 9. The European Citizen and Consumer Part III: Inputs
and Factors of Production 10. Transport: Towards efficient and effective
mobility 11. Energy Policy: The quest for competitive, clean and secure
energy supplies 12. Environment Policy: A green light for competitiveness?
13. A Digital Agenda for Europe: Creating the inclusive information economy
14. European Labour Markets and the Search for Flexibility Part IV: Europe
and the Rest of the World 15. Europe in a Global Context 16. Engaging with
the European Space: Enlargement and neighbourhood policy 17. European
Business in a Global Context: The developed world 18. European and the
BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries:
Trade, aid and the ACP states