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Being awarded the title European City of Culture
can have major effects on the future of a city. This
book aims at analyzing the impacts of a cultural year
on local tourism, using the example of Graz, European
City of Culture in 2003. First, the reader is given
essential information on the idea, history and
selection process of European Cities of Culture.
Subsequently, the City of Culture 2003 is presented
in detail: The application process, budget,
organization, objectives, infrastructural investments
and the program. With the help of statistical
analyses of visitor numbers in Graz, Styria, and at
various cultural institutions and events, a
quantitative evaluation of the national and
international media response on the cultural year,
and in-depth interviews with fifteen experts, the
author answers three major questions: What effects on
tourism did the city of Graz, the Graz 2003
organizers and tourism businesses expect? What
changes were measurable? What can be predicted for
the future? This book addresses tourism and culture
professionals, tourism students, and all who are in
involved in future European Cities of Culture.
can have major effects on the future of a city. This
book aims at analyzing the impacts of a cultural year
on local tourism, using the example of Graz, European
City of Culture in 2003. First, the reader is given
essential information on the idea, history and
selection process of European Cities of Culture.
Subsequently, the City of Culture 2003 is presented
in detail: The application process, budget,
organization, objectives, infrastructural investments
and the program. With the help of statistical
analyses of visitor numbers in Graz, Styria, and at
various cultural institutions and events, a
quantitative evaluation of the national and
international media response on the cultural year,
and in-depth interviews with fifteen experts, the
author answers three major questions: What effects on
tourism did the city of Graz, the Graz 2003
organizers and tourism businesses expect? What
changes were measurable? What can be predicted for
the future? This book addresses tourism and culture
professionals, tourism students, and all who are in
involved in future European Cities of Culture.