European Corporate Strategy - Landreth, Oliver L.
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Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

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Produktbeschreibung
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.