Richard Rooke

European Media in the Digital Age

Analysis and Approaches

• Broschiertes Buch

Produktbeschreibung

This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today's media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 288
• Erscheinungstermin: 2. April 2009
• Englisch
• Abmessung: 246mm x 189mm x 16mm
• Gewicht: 562g
• ISBN-13: 9781405821971
• ISBN-10: 1405821973
• Artikelnr.: 39224427

Autorenporträt

Rooke, Richard

Inhaltsangabe

1. The EU and the media - EU media policy and globalisation Inroduction:
the EU and the media in the 21st century. The EU, globalisation and media.
The EU and localisation. Glocalisation. The EU and 'Europanisation'.
Defining and understanding the EU. Europe and the EU: contexts for media
policy. The EU institutions, policy-making and the media. The structure of
the EU. Other direct and indirect pressures on the EU media. Chapter
summary. Key terms. Discussion questions. Assignments. Further reading.
Online resources. References. Appendix 2. Understanding EU media through
data - statistics Introduction: The media and data. Sources. Statistics.
Preliminary investigation: are newspapers and print products in decline in
the EU? The context and the data questions: using qualitative methods.
Linear and non-linear ways of looking at data. Chapter summary. Key terms.
Discussion questions. Assigments. Further reading. Online resources.
References 3. Understanding EU media through economics Introduction:
economics and the media. The macro and the micro. Supply of and demand of
goods. Price and costs (fixed and variable) and equilibrium. Market
definitions. Chapter summary. Key terms. Discussion questions. Assignments.
Further reading and references. Online resources 4. EU politics, regulation
and media legislation Introduction: regulation and the regulators. The EU
regulatory debate. The European regulatory context. Public vs private.
International rules and the EU. EU regulatory development - key areas.
Moving on into the 21st century. EU member state national regulation.
Regulation, deregulation, self-regulation and co-regulation. Conclusions
and more questions. Chapter summary. Key terms. Discussion questions.
Assignments. Further reading. Online resources. References 5. Media theory
in the European context Introduction: using theory. Media theory and
European integration. Context: the theories of European integration and
media development - some contexts. Debates on the EU theories of
integration. Media and communication theory. Using theory with research
methods. Critical review. Media theory milestones and contemporary debates.
Chapter summary. Key terms. Discussion questions. Assignments. Further
reading. Online resources. References 6. Production in the EU press and
publishing industry Introduction: The European media landscape - analysing
the market. History and precedents. The 20th century. The contemporary era:
the 21st century. Publishing markets and production. The present scene: an
indication. Comparative work: finding the variables (the comparators).
Chapter summary. Key terms. Discussion questions. Assignments. Further
reading. Online resources. References 7. The distribution of print and
published material Introduction: the print industry. Distribution. Classic
vs new distribution techniques. Distribution: European policy.
Distribution: national policies - a comment. Chapter summary. Key terms.
Discussion questions. Assignments. Further reading. Online resources.
References 8. The consumption of print and published material
Introduction: assessing the material available to researchers for the
publishing industry - the data. Interpretation and judgement. European
consumption and trends. Reflections. Chapter summary. Key terms. Discussion
questions. Further reading. Online resources. References 9. Audio-visual
content in the EU: Production and scheduling (by Andrea Esser)
Introduction: analysing audiovisual programming in the EU. Sources. History
and precedents. The 1980s. Changes in content production. Financing.
Entertainment on our television screens: production, acquisition,
scheduling. The rise of formats. Other programming trends in the new
millennium: added-value, textual convergence and interactivity. Chapter
summary. Key terms. Discussion questions. Assignments. Further reading.
Online resources. References 10. The distribution network of the
audio-visual in the EU Introduction: a period of change. Television and
radio. Film. Classic vs new distribution techniques. Distribution: European
policy. Distribution: national policies. The impact on public sector
broadcasting. Chapter summary. Key terms. Discussion questions.
Assignments. Further reading. Online resources. References 11. The
consumption of audio-visual material in the EU: trends Introduction:
assessing the material available to researchers for the audio-visual:
industry - the data. Sources. Consumption: European trends. Consumption:
national trends - an indication. EU National statistical agencies and the
public-private divide. The future: a comment. Chapter summary. Key terms.
Discussion questions. Assignments. Further reading. Online resources.
References. Index