European Retail Research

2009 Volume 23 Issue II
Herausgegeben:Morschett, Dirk; Morschett, Dirk; Rudolph, Thomas; Rudolph, Thomas; Schnedlitz, Peter; Schnedlitz, Peter, Herausgegeben:Schramm-Klein, Hanna; Swoboda, Bernhard

• Broschiertes Buch

Produktbeschreibung

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission andfinal publication, so it is intended to become a quick publication platform.

Produktdetails

• Gabler Research
• Verlag: Gabler / Gabler Verlag
• Artikelnr. des Verlages: 978-3-8349-1923-6
• 2010
• Seitenzahl: 204
• Erscheinungstermin: 11. Februar 2010
• Deutsch
• Abmessung: 210mm x 148mm x 13mm
• Gewicht: 278g
• ISBN-13: 9783834919236
• ISBN-10: 3834919233
• Artikelnr.: 28002981

Autorenporträt

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria PD Dr. Hanna Schramm-Klein, Saarland University, Germany Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Inhaltsangabe

The Effect of Intangible Resources on Firm Performance in the Spanish Franchising System: the Moderating Influence of Internationalization.- Consequences of Grocery Retailer Internationalization on KAM Organization - Research Framework and Hypotheses.- On-Shelf Availability and Out-Of-Stocks in UK Retailing.- The GS1 Databar and Its Future Application - Results from a Delphi Study.- Retail Revenue Management.- Formation of the Commercial Margins for Fresh Foods in Spain, 2001-2008.- An Analysis of Ingredient Branding Using the Example of Tetra Pak.- Retailing in Japan: Overview and Key Trends.- Retailing in Switzerland - Players, Strategies and Developments.