Nathan Kawansson

European Union's Ecological Label as Part of Corporate Strategy

• Broschiertes Buch

Produktbeschreibung

The EU eco-label represents the EU countries label for green products. All products granted such label must comply with the criteria specified by the Directorate-General for Environment in the European Commission. Several EU countries have established executive bodies to assist companies to understand and implement these criteria in order to obtain this label for their products. In Denmark "EU eco-label Secretariat" was established at the Danish Environmental Protection Agency (DEPA) to carry out this task. The objective of this study is to investigate the experience of Danish companies with ecological labels and the importance of these labels for consumers. These experiences were investigated through five case studies representing five companies and discussed against three milestone categories. These categories are the motivations of companies to obtain EU eco-label, the implementation of the label criteria, and the outcome of the implementation of the label. The conclusion weredrawn based on extensive use of existing literature on this topic and detail analysis of data collected from primary and secondary research designed for this study.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 156
• Erscheinungstermin: 11. September 2018
• Englisch
• Abmessung: 220mm x 150mm x 10mm
• Gewicht: 250g
• ISBN-13: 9786202064996
• ISBN-10: 6202064994
• Artikelnr.: 53939925

Autorenporträt

Nathan Kawansson trabalha como professor a tempo inteiro no Departamento de Negócios nas Faculdades Superiores de Tecnologia (HCT) nos Emirados Árabes Unidos. Foi licenciado pela Universidade Técnica da Dinamarca e trabalhou na indústria durante 15 anos no Médio Oriente, Europa e Américas antes de ingressar na academia.