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The fast changing market requires firms to improve their forecast accuracy, which help them balance the issues of supply and demand. A typical supply chain issue - Bullwhip effect, has to be minimized through improving forecast accuracy. This book mainly offers a series of available forecasting methods, which help managers make a correct forecasting decision based on different business contexts. Using a corrective forecasting method enables the firms to receive sustainable competitive advantages.

Produktbeschreibung
The fast changing market requires firms to improve their forecast accuracy, which help them balance the issues of supply and demand. A typical supply chain issue - Bullwhip effect, has to be minimized through improving forecast accuracy. This book mainly offers a series of available forecasting methods, which help managers make a correct forecasting decision based on different business contexts. Using a corrective forecasting method enables the firms to receive sustainable competitive advantages.
Autorenporträt
Yangyan is a PhD candidate at Auckland Business School. He has received Msc in supply engineering and logistics (The University of Warwick, UK), MBA (AUT), and Bachelor of E-commerce (The University of Waikato Management School). He is also a full member of Chartered Institute of Logistics and Transport.